Sunday, December 29, 2019

Brady Handgun Violence Protection Act Essay - 2679 Words

EXECUTIVE SUMMARY:______________________________________________________ The Brady Handgun Violence Protection Act, in short: The Brady Act, was United States legislation that was passed by Congress in 1993. The Brady Act required a five-day waiting period and criminal background check, performed by state and local law enforcement, for the purchase of a handgun. The Brady Act was instituted to curtail handgun violence and decrease the probability of a handgun ending up in a criminal’s hands. The legislation was heavily pushed by Senator James Brady and his wife, Sarah Brady, after Sen. Brady was seriously injured by a gunshot wound during the attempted assassination of President Ronald Reagan in 1981. The five-day waiting period went into effect on February 28, 1994, and was strongly opposed by the National Rifle Association (NRA). The NRA indicated the Brady Act was unconstitutional and a violation of the 10th Amendment. Lawsuits in several states were heard, and finally the Brady Act was deemed unconstitutional in 1997 by the U.S. Supreme Court, in the case of Printz v. United States. At that time, the Federal Bureau of Investigation (FBI), instituted the National Instant Criminal Background Check System (NCIS) which would allow for instant background checks of handgun purchasers, and provisions were made to the Brady Act to satisfy the court. The NCIS became operational on November 30, 1998. The Brady Campaign indicates over 2.6 million prohibited gun purchases haveShow MoreRelatedBrady Handgun Violence Protection Act Essay4860 Words   |  20 Pages_____ The Brady Handgun Violence Protection Act, in short: The Brady Act, was United States legislation that was passed by Congress in 1993. The Brady Act required a five-day waiting period and criminal background check, performed by state and local law enforcement, for the purchase of a handgun. The Brady Act was instituted to curtail handgun violence and decrease the probability of a handgun ending up in a criminal’s hands. The legislation was heavily pushed by Senator James Brady and his wifeRead MoreThe Gun Control Debate Continues Essay1762 Words   |  8 Pagesstated that in February 28, 1994, the Brady Handgun Violence Prevention Law (the Brady Act) required a five-day waiting period for all handgun purchases from dealers. Whenever there is the sale of a handgun, shotgun, or long rifle to a prospective buyer, a background check must be performed on that person to decide whether that person is forbidden from owning a firearm due to past criminal actions. According to justfac ts.com between the implementation of the Brady Bill in March 1994 and year-end 1997Read MoreGun Control3838 Words   |  16 Pagesrather than regulations on guns. Guns don’t kill people, people kill people. Gun Control: Tragedies Throughout the years since guns have existed in the United States, there have been many mass killings. However, throughout recent years, gun violence has become much more prevalent in school settings. Three of the most well known massacres occurred in Colorado, Virginia, and Connecticut. These three horrific events have become synonymous with the word gun control. On April 20th of the yearRead MoreThe Free Range Of Interpretation Of The Constitution1648 Words   |  7 Pagesbetween citizen and state. The issue in the forefront of this is the Second amendment and the right that is described that a citizen under proper regulation can join a militia for the security of their free state as well have the right to bear arms (Brady). This amendment is open to interpretation as if much of the other Amendments has been the under controversy in to whether citizens should have the right to arm themselves with firearms. The branches of government whom are at the front of this issueRead MoreGun Control Research Paper2015 Words   |  9 PagesGuns In The United States In today’s society of political turmoil, violence, and economic tragedies, many gun control advocates are pushing for more gun regulations from the government. Guns have been a part of America’s way of life for centuries. However, it was not until the 20th century that the government enacted it’s first gun control act. The National Firearms Act was enacted in 1934, as stated in â€Å"Firearm Laws, Regulations, and Ordinances,† edited by Sandra Alters, in response to theRead MoreBackground Checks Are The Most Effective Way Of Preventing Gun Crimes1484 Words   |  6 Pagesmost effective way of preventing gun crimes. There are multiple cases of school and community shootings and how it could be prevented if there were some sort of system to catch perpetrators. Gun violence has been an issue since the 1970s and started to peak in the 1980s and 1990s. Gun Violence is violence committed with the use of a gun and recently there has been an increase in gun c rimes, but due to background checks they have decreased. A background check is the process of looking up and compilingRead MorePersuasive Essay On Gun Control1806 Words   |  8 Pagesthe National Firearms Act of 1938, the Gun Control Act of 1968, and the Arms Export Control Act of 1976. These three major legislations plus the rights given to the people by the constitution are the guidelines that the state governments follow and cannot contradict when they made state mandated gun regulations. One of the first major federal gun control related acts to be passed was the National Firearms Act was passed in 1934, which was followed by the Federal Firearms Act of 1938 (Vizzard, 2015Read MoreThe Issue Of Gun Control1199 Words   |  5 Pagesmany years. Several Supreme Court cases spoke about gun control during the late 1800s and first half of the 1900s, but were not a major issue until the 1960s. After the assassination of President John F. Kennedy, Congress passed the 1968 gun control act which banned mail-order gun sales. Congress has debated gun control since the attempted assassination of President Ronald Reagan on March 30, 1981. At that time there was not enough support for stricter gun control. Throughout the 1990s the controversyRead MoreGun control1657 Words   |  7 Pagesto background checks have been heavily discussed by both emotion and logic, by both gun supporters and gun control activists, and it seems like there is no middle ground for both parties to agree on. Crime rates influence guns demanded for self-protection, and guns demanded by criminals depend upon guns held by law-abiding citizens. Comparative-static analysis is used to investigate the effects of crime and gun control policies. The results show that i ncreases in crime control policies may reduceRead MoreU.s. Gun Legislation On The Rights Of A Free State1253 Words   |  6 Pagesand Gen. George Wingate. 1934: The National Firearms Act passes in response to gangster culture during Prohibition. The law implements a tax on the making and transfer of automatic-fire guns, shotguns and rifles. 1939: Supreme Court upholds a federal ban on sawed-off shotguns, implying that the Founding Fathers adopted the amendment to ensure the then-new federal government could not disarm state militias. 1968: Congress passes the Gun Control Act. The law calls for better control of interstate traffic

Friday, December 20, 2019

The Therapy, Attachment Theory And Cognitive Theory

This eclectic plan will incorporate three theoretical approaches, which include the solution focused therapy, attachment theory and cognitive theory. The plan is going to be made up of four therapy sessions each will be an hour long. The four sessions are designed to help Andrew overcome his depressive state and to help him develop coping mechanisms for himself. †¢ In the first session, the therapist will be combining both attachment and cognitive theory. †¢ The session will begin with an intake and assessment where the therapist will gain insight on who the client is and what their situation is through the process of asking questions. †¢ From this, the therapist will use the attachment approach where the therapist will tie in the intake and assessment with the Adult Attachment Interview. It consists of a semi structured interview, which will consist of asking Andrew to describe his childhood relationships to his parents with examples of significant events (Textbook). The questions are geared toward possible experiences of rejection, being hurt, upset or any other experiences that may had a negative impact on Andrew (Textbook). By doing this, it will help Andrew understand how his relationship with his parents as a child might help explain his difficulty with expressing emotions. From gaining this understanding, it can help him move forward and start thinking about how he start to form more positive attachments. †¢ Before the end of the first session, the therapist will touchShow MoreRelatedMultiple Theories Influenced The Development Of My Personal Model And Therapeutic Approach For Couples And Families1668 Words   |  7 Pagesmultiple theories have influenced the development of my personal model and therapeutic approach to couples and families. Three theories in particular that I draw my therapeutic approach from includes: narrative therapy, emotionally focused couple’s therapy, and attachment theory. I will articulate the theoretical underpinnings of these three theories and integrate them in one cohesive personal model called Emotional Enhanced Attachment Narrative Therapy. This paper will discuss my approach in regardsRead MoreFamily Systems Therapy: Four Models1272 Words   |  5 PagesFamily Systems Therapy: Four Models The process of individual therapeutic treatment will often result in heavy invocation of intimate personal relationships, formative experiences and conflict management. These characteristics would ultimately lead to the evolution of family systems therapy, a mode of treatment which recognizes the inherency that familial patterns and inter-relations possess where counseling and treatment are concerned. The school of though revolving around the family systems ideologyRead MoreCanine Assisted Therapy And Mental Health1539 Words   |  7 PagesCanine Assisted Therapy and Mental Health The Diagnostic and Statistical Manual of Mental Disorders (DSM) (2013) defines Schizophrenia as one of the most common serious mental health conditions affecting men and women equally. It is a chronic condition that causes a range of different psychological symptoms including hallucinations (hearing or seeing things that do not exist) and delusions (believing in things that are untrue). These symptoms are often referred to as ‘symptoms of psychosis’, whenRead MoreThe Theory Of Developmental Psychology1644 Words   |  7 Pagesdevelopmental psychology like Adolescence, Attachment, Cognitive development, Education, and Parenting that will be address. Developmental psychology also examines the nature and nurture of our human development change, by the studies done. Researchers like to see the difference between human personal characteristic. It shows there have been discussions over the essentials and dynamic development and the development of the stages and hypothesis. Be havioral and cognitive psychology studies how human functionsRead MoreLisa Is A Candidate For Interventions That Address Her1622 Words   |  7 Pagesaddress her traumatic past, her attachment disruptions, and the internalizing behaviors. She could possibly benefit from Attachment, Regulation, and Competency (ARC) treatment or CBT. Her internalizing behaviors may impart be associated with her insecure attachment that was a result of her not feeling safe and aforementioned disruptions with attachment figures. The attachment theory has been well researched and studies have made a correlation between disruptions in attachment and mental health issues.Read MoreBiographical Data Of Theorist : Interpersonal, Cognitive, And Family Perspectives985 Words   |  4 Pages1. Biographical data of theorist: Interpersonal therapy synthesizes interpersonal, cognitive, and family perspectives. Interpersonal therapy was first given attention by Harry Stack Sullivan. Sullivan’s theory was cr eated in reaction to Freud’s drive theory. Sullivan contended that what a child was currently experiencing interpersonally and behaviorally was more important than unconscious drives. Sullivan earned his MD and became interested in psychology after working and helping a schizophrenicRead MoreReactive Attachment Disorder Of Children1512 Words   |  7 PagesReactive Attachment Disorder in Children Introduction to the Diagnosis According to Bowlby, the founder of attachment theory, a dependable, safe, and caring relationship with a primary caregiver is vital to an infant’s psychological health (Bowlby, 1951). In particular, children lacking a secure attachment with their primary caregivers are at risk of developing emotional and behavioral issues (Blakely Dziadosz, 2015). Unfortunately, the human bonds normally formed in infancy are fractured in neglectedRead MoreReactive Attachment Disorder ( Rad ) Treatment1246 Words   |  5 PagesReactive attachment disorder (RAD) Treatment There are many treatments for RAD: inner child work, cognitive restructuring, insight oriented therapy, holding therapy, re-parenting, cognitive behavioral therapy, and theraplay to name a few. Nevertheless, some of them have proven to be more effective than others, while some are highly controversial such as holding therapy which consist of obligating the disordered child to hugged or force them to receive tokens of affection against their will. Re-parentingRead More To what extent and in what ways are people ?fixed? and ?open to change1567 Words   |  7 Pages Charles Darwin was not only a pioneer in evolutionary psychology, also today’s theories of modern lifespan development draw on and are influenced by Darwin’s ideas. His functionalist perspective primarily focused on the reason for development of specific human characteristics over many generations, and therefore an enormously long timescale. However, inspired by the observations in the development his own son, Darwin also acknowledged that â€Å"an individual is the result of a gradual sequence of priorRead MoreThe Ethics Of The Counseling Profession1371 Words   |  6 Pagesmay seek counseling are individuals who encountered marriage and family issues, stressful or traumatic events and drug and substance abuse. In this research assignment, I will discuss events the effects of traumatic events, addictions, family therapy theories, and optimal health and wellness. Crisis and Traumatic Events in life At some point, everyone had encountered a crisis or traumatic event in their lives, whether it was due to the death of a love one or becoming terminally ill. Some individuals

Thursday, December 12, 2019

Cultural distance assignment free essay sample

CDj is the cultural distance between the host country (j) and the home country (in this case Germany). It is calculated with a summation of 4 different variables indicating different cultural dimensions. These are uncertainty avoidance, power distance, individualism/collectivism and masculinity/femininity. is the country j’s score on one of the four cultural dimension is the score of the home country (in this case Germany) on this dimension. is the variance of this particular dimension. Firstly, the distance on each dimension between the host country j and the home country (in this case Germany). Secondly, this number is squared. After squaring minus each variable is divided by the variance of that variable. And finally, all these four variances are added together and divided by 4. 2. What is the difference between mean and variance? Can you explain the example given in the lecture in your own words? Mean and variance are both about distribution, but mean refers to one measure of the central value for a probability distribution. It is the average of a set of measurements. On the other hand, variance is a measure of how far a set of numbers is spread out. In a statistical probability graph the difference in variance is made visible in the height of the graph. A low variance indicates that the data points are close to the mean. This can be recognized in a normal distribution graph where the curve is either flatter or steeper. A flat curve indicates a high variance as data points are far away from the mean, whereas a steep curve indicates a small variance as the data points are close to the mean. 3. Calculate the distance on each dimension between Germany (our home country) and a specific host country using the Excel program.? Tip: you can use the formula editor in Excel to calculate the distance on e. g. power distance between Germany and Argentina, the first country in the sample. You can copy-paste the formula in the other rows/columns. Power distance: Argentina – Germany: 49-35 = 14 Uncertainty avoidance: Argentina – Germany: 86-64 = 21 Individualism / collectivism: Argentina – Germany: 46-67 = -21 ? 21 Masculinity / femininity: Argentina – Germany: 56-66 = -10 ? 10 4. The Kogut-Singh index of cultural distance also contains the variance of each dimension. Answer the following questions: a. In the bottom row of the columns you will find the variance for each culture ? dimension. What dimension has the highest variance? Individual collectivism b. What does a high variance mean Tip: to calculate the variance yourself, you can use the formula editor of Excel and search for â€Å"variance†. A high variance means that the date points are very spread out from the mean and from each other 5. Calculate the cultural distance using Kogut and Singh formula while using Germany as the home country. Tip: follow the different steps as explained in the main lecture, and first calculate the difference, ? the squared difference, the variance, and the overall cultural distance. Cultural distance = 0,547 ? [(14*14)/507,68 + (21*21)/559,42 + (-21*-21)/621,34 + (-10*-10)/329,58)]/4 6. Which four countries have the lowest cultural distance to Germany? Switzerland, Italy, South Africa and Luxembourg 7. Which country has the highest cultural distance? Guatemala 8. What is the average cultural distance between Germany and these 57 other countries? 1,6046894 9. Pick a host country and relate the cultural distance score between Germany and that ? host country to the 7 points of critique raised by Shenkar as discussed in the lecture. We picked Egypt, which has a cultural distance score of 1,748. 1. The illusion of symmetry: you cannot assume that the cultural distance from Germany and Egypt is similar to the cultural distance from Egypt to Germany. Because of recent conflicts in Egypt it is probably less attractive for other countries, including Germany, to do business or invest in Egypt, whereas for Egypt itself, it is not hard to do business in Germany. 2. The illusion of stability: Cultural distance is measured at a single point in time, but cultures may change over time and therefore, cultural differences may also change over time. Currently the conflict in Egypt is still ongoing which makes cultural difference between Germany and Egypt bigger. However, if this conflict ends, the cultural difference may shrink again. 3. The illusion of linearity: in case a German MNE already had an entity in Egypt and is considering a second one, the obstacle of starting a second entity is lower than it would have with the initial entity introduction. The effect on cultural distance therefore depends on the experience already gained and is not a linear process. 4. The illusion of causality: Kogut and Singh’s formula only focuses on cultural difference, but distance is a multidimensional construct and should be studied not in isolation but together with the other three dimensions of distance, namely; institutional/administrative distance, geographic distance and economic distance. For instance, the cultural difference between Germany and Egypt is 1,748 and the geographic distance between Germany and Egypt is 3208 kilometer. The cultural difference between Germany and Australia is 0,320 (a lot smaller than 1,748) and the geographic distance between these two countries is 14482 kilometers (a lot further than 3208 km). 5. The illusion of discordance: the assumption is that all cultural aspects of the cultural distance between home and host country matter equally, but depending on the country, some dimensions of a culture matter more than others. Take language and religion. Both cultural aspects, but when Germany does business with the Netherlands difference in language would matter a lot more than difference in religion, whereas when Germany does business with Egypt, the religion factor would weigh a lot heavier. 6. The assumption of corporate homogeneity: by using national cultural measures, the CD concept only incorporates variance in the national culture but does not consider possible variances on a corporate level. National culture vs. organizational culture is left out. In Egypt, a company which employs employees of many different nationalities will have less cultural differences with a German company in comparison to a company which only employs Egyptians. 7. The assumption of spatial homogeneity: when examining the cultural differences on the basis of national level scores, possible cultural variances within that same country are left out. In Egypt it would not be correct to look at the country as a whole, since within the country (city versus rural areas) there are different cultures and sentiments based on different takes on for example Muslim religion. This could affect the way different companies do business and therefore reduce or expand the cultural difference between Germany and Egypt. 10. Assess the strengths and weaknesses of the Kogut and Singh measure of cultural distance. Kogut and Singh have made an effort of creating an overview on the cultural distance between countries. The overview is quite meticulous and based on empirical research, taking four dimensions created by Hofstede of cultural distance into account. Although the measure of cultural distance should provide realistic information for organisations that seek new markets, it is not able to do so. The measure should be seen as an indicator of cultural distance rather than an absolute number. Supported by Shenkar’s seven points of critique1, the weaknesses of Kogut and Singh’s theory will be assessed. Supported by Kim and Gray’s article, its strengths will be assessed2. As Shenkar researched effectively, Kogut and Singh’s measure is quite ambiguous. It creates several illusions of cultural distance. Deriving from these seven points made by Shenkar, the measure cannot be used in practice. The differences between reality and theory are too large. For example, as Shenkar explained in point 5; â€Å"The implicit assumption that differences in cultures produce lack of fit and hence an obstacle to transaction is questionable. First, not every cultural gap is critical to performance. As Tallman and Shenkar (1994, p. 108) note, different aspects of firm culture may be more or less central, more or less difficult to transmit, and more or less critical to operations. Second, cultural differences may be complementary and hence have a positive synergetic effect on investment and performance. ’3 Companies are shown one CD number, but the importance of the various dimensions creating this number is different for each company. For example, a company involved in financial derivatives that seeks to create a subsidiary overseas may be less concerned about the individualism/collectivism-dimension than about the uncertainty avoidance-dimension, as these companies are inherently making money of uncertainty. Thus, the CD number does not suit the function implied by Kogut and Singh. Singh and Kogut create an illusion that this CD number helps companies finding a suitable strategy for expanding abroad. The CD number should provide hard data for finding this strategy. Due to the difference between theory and practice, this number cannot provide practical data. However, the measure is suitable for other goals. For one, the measure can explain corporate behaviour in new markets. Kim and Gray researched the applicability of the CD measure. They concluded that relationship between the CD measure and corporate behaviour has some plausible consistencies. 4 The ownership mode a company takes in a new market is indeed dependent on the cultural distance between the host and home country. Kogut and Singh’s measure is thus accurate, but not practical. In conclusion, the measure of Kogut and Sing is accurate enough to explain corporate behaviour in hindsight, but cannot be seen as a practical calculation for choosing a business strategy. A company may tend to get confused by the calculation method, as it equally takes all dimensions into account. However, in the end, a company will probably handle appropriately to the new market’s culture. This is shown in Kim and Gray’s research.

Thursday, December 5, 2019

Definitely One Of Most Important Factors †Myassignmenthelp.Com

Question: Discuss About The Definitely One Of Most Important Factors? Answer: Introducation Any organization, that intends to sustain itself in the long run, must ensure that it adopts effective strategies that help it to sustain in the highly competitive market. In the face of cut-throat competition, many companies adopt the low-price strategy, whereby it lowers the price of its products, in order to gain competitive edge over its rivals. The assumption underlying the strategy, is lower the price, the higher will be the demand, and increased sales will eventually lead to increased rate of revenue. However, although the traditional theory of demand states that higher the price, lower accounting demand will be, and vice versa, it is important to critically analyse if lower price will invariably lead to higher profit or not. Price is definitely one of the most important factors, and one of the most vial elements of the 4Ps of marketing, that determine the sales growth of a product. Often companies believe in selling products at highly competitive prices, as it helps them tap the attention of the consumers much easily, and achieve consumer loyalty as well. This is why, many companies lower their prices, allow lucrative discount rates and follow a low-price strategy for each of its products. However, lower price does not necessarily imply higher profit margins. For example, an emerging organization that is still at its growth phase will have to incur various start-up costs that in turn will increase the total overhead cost (Tisdell 2015). In such a situation, if the company decides to reduce its selling price, it will definitely not be able to make profit, as its revenue will be low, while its expenditure will nevertheless be incredibly high. Hence, lower price will not ensure higher profit in all circumst ances. Low price strategy cannot be a long-term plan of any organization, as it does not ensure sustenance in the long run. However, often organizations enjoying a large share of the market, manage to survive with higher profit margins, when they choose to cut their product prices. These large and well-established organizations can effectively employ the low-price strategy, as they can easily survive on low profit margins for the time-being, and thus lowering the product price makes it even tougher for its competitors to compete if they cannot make a profit at those lower prices.Thus, often organizations often lower their prices with the purpose of attracting consumers for a brief period of time, and gaining consumer loyalty, after which it raises its prices, once its competitors are totally knocked out. This form of pricing strategy, also known as predatory pricing strategy can be highly an effective strategy that can be profitable for the recognized organizations to gain consumer loyalty, and attain competitive advantage (Kapur et al. 2016). As more consumers will be attracted to the low-priced products, they will tend to buy greater number of the products that is likely to enhance the sales volume as well, and contribute to the higher profit margins as well. There is no gain stating the obvious fact that often an increase in the price leads to the reduction of sales volume, as in a highly competitive market, the consumers will tend to look out for cheaper alternatives. On the other hand, despite the decrease in sales volumes, it may increase the profit margins, simply because the product sold to a limited consumer base, is sold at a higher cost, and the perceived value they attach to a high-priced product is irreplaceable. In order to illustrate the point, one can refer to the pricing strategy and profit margins of Apple and Samsung. Apple has always maintained a high price point strategy, whereby it does not reduce its price in order to attract consumer attention. On the other hand, economics, a strong rival of Apple, nevertheless offers a very similar feature-set and design flairs, and offers it at a lower price (Armstrong et al. 2015). Yet the profitability of Apple is unsurpassably high. The reason behind the high profitability of Ap ple, is the hype it creates amongst its consumers regarding the quality of its premium-priced products. While lowering the price can definitely increase the consumer demand for a brief period of time, most of the consumers will tend to devalue the quality of the brand. This perceived value of the brand will determine the sales growth in the long run. No matter what, but there will always be cheaper alternatives available in the market, and hence there is always a chance for the consumers to switch to the even cheaper product selling companies. The lower price strategy often affects the consumer brand perception in a negative way. Research reports have suggested that lower price is associated with lower perceived brand quality that affects the sales growth of the company, in the long run (Nagle et al. 2016). It in an undeniable fact, that a company that offers products at a lower price than before, will tend to compromise with the quality of the product (Natenberg 2014). It should be remembered that lower price does not essentially imply higher profit margin. On the contrary, it can ensure higher profitability, if and only the sales number remains constant. A company reducing its price by lowering the quality of its products, will not be able to sustain in a competitive market, and will be led to net loss. It is important to note that lowering the product price can definitely entail higher profit, for a short span of time. This is especially profitable for companies that are still in the introductory stage of product life cycle, or for companies trying to penetrate a new, competitive market. This pricing technique is known as penetration pricing strategy, whereby an organization sets a comparatively low initial entry price, that s most often lower than the eventual market price, in order to attract potential customer base. The strategy is implemented with the belief that the consumers will be tempted to switch to the new brand because of the lower price.However, in the long run, the company will have to increase its price, so that its brand value does not get misinterpreted by the consumers, and it can improve product quality in the coming years. It should be noted that even if a consumer is asked to buy the same product offered by three brands at $20, $50 and $500, people will not sim ply buy the first brand, but will rather carefully research the unique qualities offered by the most expensive brand. Hence, price determines the customers perception of a brand, and hence low price can affect sales in a negative way. Hence, the company can offer high quality products, and employ a premium pricing strategy, to attain product differentiation, and still make huge profits. The key to success is just to prove to the consumers that the product quality justifies a premium price. Reference List: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Kapur, P.K., Kumar, V. and Shrivastava, A.K., 2016. Strategic Price, Warranty and Profit Maximization Model of a Software Product Using Dynamic Optimization.International Journal of Reliability, Quality and Safety Engineering,23(01), p.1650002. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy management and Tactics of Pricing: New International Edition. Routledge. Natenberg, S., 2014.Option volatility and pricing: Advanced trading strategies and techniques. McGraw Hill Professional. Tisdell, C.A., 2015.The theory of price uncertainty, production, and profit. Princeton University Press.