Lobbying has lead to the corruption of the American political system Essay

Lobbying has lead to the corruption of the American political system - Essay Example Lobbying drastically dents the system affecting the fair pattern that had been initially previously. Lobbying and corruption is the framework of any society that goes hand in hand. They are the only reason so as to why and how a commoner can approach and thereby influence the working mechanism of the equipment's of the state. (Aidt, pg 8). The reason of this might lie in the difference that is present in the two domains that is lobbying and corruption which are not very important. In economics this perception has been supported by the most precise and accurate model which lays stress on lobbying (Grossman and Helpman, pg 833–50. ) but this could most likely itself be a model leading to corruption. As put forward by Aidt in his article â€Å"The view that corruption can be ef?ciency-enhancing has a long tradition in economics† (Aidt 2). This clearly shows that corruption has a very old history with economics. According to this theory a person who is lobbying has influenc e on the decision makers therefore providing them with the resources required. This model states that the politicians are only concerned about the resources but not about what actually tempts them towards such resources. These resources can be anything from money to bribes or political programs. These resources are used efficiently and the corruption is rather created by the interest groups involved. Grossman and Helpman put forward the role of interest groups in practicing corruption in the following words â€Å"Interest groups participate in the political process in order to influence policy outcomes† (Grossman & Helpman 833). Bribing is a controversial subject when it comes to lobbying. One of the most common lobbying practices is bribery. Nownes puts the practice of bribing in the following words â€Å"Among the most common questionable lobbying practices are bribery and the use of sex and alcohol to gain favorable treatment from government..† (Nownes,118). The rea son that bribing can be completely irrelevant to the policy makers is lobbying. At times bribing is the only reason because of which lobbying tends to happen. Benefits that come to a lobbying organization come directly from those who are bribed. This can be seen in the following words â€Å"Each industry must pay enough in bribes to ensure that the government plus other bribing industries together are at least as well off as they would be if they refuse the bribe† (Ito and Rose, 23). The facts states that lobbying is targeted towards the bodies that are responsible to make policies apart from the Bureaucracy that brings about and sets another dissimilarity because the legislature is responsible to pitch in the policies which the lobbyist might be interested in and also to set the rules which make bribing easy or more difficult. Corruption has its own extensive effects on the decision of joining a lobbying organization. American political system has been merely affected by cor ruption particularly because of lobbying. Such organizations which work on promoting lobbying have been really successful as all the high decision making bodies having superiority over the common citizen play this game very shrewdly. â€Å"By official estimates, lobbying is the third largest enterprise in our nation’s capital, after government and tourism (Genovese and Myers,180). It is because of this high rate of corruption, people do not have any faith in the government and

Polonius has sometimes been presented Essay Example for Free

Polonius has sometimes been presented Essay There has been much debate amongst critics and directors alike on the depth of Poloniuss character, and his purpose in the play. There are those, such as critic Myron Taylor, who view him as a more sinister persona, arguing his ineffectuality does not excuse his moral deviousness. Appearance has become his reality, thus implying he is used for menacing dramatic effect. However others take a more sympathetic view, for example Elkin Calhoun Wilson; that dotage repeatedly amuses us in his fondness for lecturing and giving advice, however sound, to his meandering young;, therefore interpreting him as a more bumbling and comical element to an otherwise serious play. Despite understanding both these views I still, like Hamlet, see Polonius as a rash, intruding fool [Act. 3Scene. 4 line33]and believe anything done that may appear enigmatic or ominous can only have occurred unintentionally (in the script) or through exaggeration in directing. Similarly to Wilson, I can see how Polonius would add light-hearted, comic relief to the play, especially when paired with quick-witted Hamlet, highlighting the cracks in Poloniuss delusional wise role he has adopted. Polonius has traditionally been played as a sinister character, with exaggerations on his spying and sneaking around castles, as is portrayed in Franco Zeffirellis version, though many productions in the 20th Century have instead portrayed him as older and more bumbling to bring a comic element to the play. There are two sides of Polonius shown in Act 1 Scene 3 and Act 2 Scene 1. These focus on his relationships with Ophelia and Laertes, and to me portray him as foolish again, though not unintelligent. He appears authoritative Look tot I charge you; come your ways [Scene3 line. 135 to Ophelia] and gives further instructions to Laertes Aboard, aboard.. neither a borrower nor a lender be [lines55+75]. This particular line enforces the idea he is comical/foolish; advising Laertes to leave else hell miss his crossing, yet proceeding to bombard him with a lengthy advisory speech that states what is obvious. It does seem that he is rambling here as well, as of course Laertes is returning to university, not just starting, making the well-meant advice effectively knowledge that Laertes already has. Both his offspring create an impression of having to be patient with him, replying in just short sentences as if to make up for time lost Most humbly do I take leave my lord [Laertes line 81]. The audiences knowledge that he isnt as respected as he thinks himself to be can be humorous, developing an almost bumbling man who is held in higher esteem by himself than even his long-suffering, and in the case of Ophelia, oppressed, children. With Ophelia, there is a significant difference their relationship than that with Laertes; Polonius seems highly insensitive to her feelings, and Ophelias replies become more restrained and subservient. When speaking to Ophelia, for example, Polonius advises her on her relationship with Hamlet Do not believe his vows, for they are brokers [Act 1 sc. 3 line 127]; in Kenneth Branaghs production of the play, Ophelia has already slept with Hamlet, and Branagh makes use of flashbacks in Ophelias mind of their sexual relations as she listens absent-mindedly to her father. This helps back up an image of Polonius as rather ignorant, especially as Ophelias reply is so submissive, building an impression of an advisor of little use to anybody, which in turn strengthens his role as a comic. However, this display of likeability could be argued to be compromised in Act 2 Scene 1 as Polonius plots to send spies after Laertes put on him What forgeries you please, [Act 2 sc. 1 lines19+20], potentially revealing a darker side to him, yet for me this is ruined later on in dialogue And then, sir, doesa this-he does-what was I about to say? suggesting he puts on an act whilst playing up his deviousness, as the inconsistency in language, dashes and faltering punctuation portray an inconsistent mind that runs away too easily and is not to be taken seriously; quite like the character itself: not intended to be a serious one. With relevance to Claudius, when both in a scene, Polonius can either be argued to be more devious or even more of a fool. The former view could have been picked up on because of the spying and meddling that occurs between the two of them, such as in Act 3 Sc. 1 Her father and myself, lawful espials, Will so bestow ourselves [ lines 32+33] and to some may show a more sinister shade to his persona. In Branaghs full-length version, Polonius is shown to be slyer, with the including of his (spying) scene with Reynaldo; a scene some directors cut out to enhance their own, more positive view of the character, due to his scheming. Polonius is in a superior position in the court, which has been argued to be deliberate to use his status power to a menacingly-inclined advantage, but is this because of his wisdom (as critic Harry Levin believes [Polonius is] quotable because of the wisdom of his comments), or because Claudius just needs a friend? There is a theory which might explain his position, interpreting him as someone who once had a great mind, but is now losing control of it. This is Polonius in a more tragic light, though Claudius evidently still relies on him and trusts him, as he follows Poloniuss advice regarding spying, but also agreeing to a meeting between Hamlet and the Queen before Hamlet is sent to England. The latter theory is the viewpoint that perhaps Claudius and Gertrude see him as a fool. When Polonius in Act 2 Sc. 2 gets carried away in his own wordiness Why day is day, night night [line 88] unintentionally, he is opposing himself to the idea of his speech brevity is the soul of wit [line 90], and Gertrude even remarks More matter with less art. [line 95], in other words, bluntly pointing out that Poloniuss act as a wise advisor is conjured by himself; that he is not the mind he thinks himself to be. Act 3 Scene 1 reconfirms my original theory, as Polonius guesses-incorrectly and slightly hypocritically-that the cause of Hamlets madness is down to Ophelias rejection, again giving Hamlet, and the audience, the upper hand yet do I believe The origin and commencement of his grief/ Sprung from neglected love. Even when it is confirmed that hamlets madness has nothing to do with Ophelia, Polonius sticks to his theory despite all evidence pointing to the contrary. Far from appearing sinister then, the two (Claudius and Polonius) together appear foolish, like puppets with Hamlet as their master, manipulating and playing their minds. This is demonstrated earlier in the play, as Polonius tells Ophelia not to believe his vows for they are brokers [Act 1 sc. 3 line 127], yet here, he himself is taken in by Hamlets performance. It is also worth noting that Polonius had previously told Ophelia Affection? Pooh, you speak like a green girl [Act 1 Sc. 3, lines 127, + 101], showing he is proving to be stubborn on a matter he previously disagreed with-and seemed so ready to persuade Ophelia likewise of- himself. Polonius is often contrasted with Hamlet. It could be argued his place in the play is to emphasise Hamlets quick-wittedness and intelligent nature. He seems not to understand the Prince is teasing him conversationally; I did enact Julius Caesar, I was killed I th Capitol; Brutus killed me [Polonius Act 3 Sc. 2lines 105+106] It was a brute part of him to kill so capitol a calf there [Hamlet lines 107+8]. Scenes like this also help to contrast Hamlets sharp dialogue with Poloniuss slow, lengthy style of speech, particularly when he is with the King or Queen and uses it to impress: as Elkin Calhoun Wilson has noticed and over-elaborating it [his wisdom] in speech with the King and Queen. Hamlet further makes Polonius the butt of his jokes in Act 3 Scene 2 By th mass and tis, like a camel indeed [Polonius line 375] Methinks it is like a weasel [Hamlet line 376] and has more fun at the old diplomats expense. It also quite blatantly makes a joke out of Polonius, the laughs in the audience this time actually being against him, as he remains too involved in the sound of his own voice to properly register what Hamlet is saying, establishing him unarguably as a comic character. Hamlet is a character with an excellent command over language in the play though, and is naturally clever without striving to be, whereas Polonius speaks in dragging, slow bouts and wants to be considered wise. There is clearly little respect towards Polonius from Hamlet (you are a fishmonger [Act.2 Sc. 2 line 174], and, as he is the protagonist of the play, this sways the audiences opinion towards him. He is almost too cruel towards him at some points though, e. g. old men have grey beards they have a plentiful lack of wit [Act. 2 Sc. 2 lines 197-201], clearly describing Polonius, and so perhaps enforcing the idea of him as a tragic character. Right until the end, Hamlet still treats Polonius as a second-class person; showing no remorse at his death and branding him a rash, intruding fool [Act 3 Scene 4 line 33] which of course he was. The words intruding convey a completely different meaning to cleverly inquisitive and rash doesnt invite the praise spontaneous would. He was then labelled a fool during his time in the play, and labelled a fool again upon his exit. It is ironic Poloniuss death should be so unceremonious [Act 3 Scene 4, stage directions Exit Hamlet dragging in Polonius line 219] given that his persona in the play was one of elaboration and false grandeur. This is almost like a last, bittersweet laugh against him, exactly the opposite of how he would have liked to have exited, the word dragged being of particular importance, as when performed on stage this would have been so undignified as to have crossed slightly into black humour territory, depending on the director (Ill lug the guts into the neighbour room, Hamlet, Act. 3 Scene. 4, line 213)It is also exposing that Polonius should have been killed from behind the arras, and in a foolish way too. It would have been wiser to remain hidden, and so by shouting, symbolically, perhaps Polonius was revealing the shallowness there was to his sinister persona. Hamlets reaction is one of brevity and disrespect I took thee for thy better [line 134]. However, his death does act as a catalyst for the race towards the ending of the play; Hamlet is sent to England to meet his death, though Rosencrantz and Guildenstern are killed instead. This proceeds to him finally taking revenge on Claudius, and results in the murders of Gertrude, Hamlet, Laertes and Claudius. Whether this increases his worth or not in the play is open to interpretation. Elkin Calhoun Wilson decides Polonius has a minor tragic dimension as well as a major comic boasting [my] eyes catch a more embracive view of him than Hamlets possibly can and with this I can, to an extent, agree. It is tragic he should be cast off in such a way, and in him there was not just the doddering old fool, but also, as Elkin writes, a comic appendage. Overall then, looking at various views and studying the text thoroughly, I can stick by my judgement of Polonius as a foolish, though comic, character. Although considered unimportant by those in the play, I believe him to bring a welcome relief from the drama and tragedy entangled in the plot which would otherwise make for a very depressing production. Of course, it is down to personal interpretation how a director would present the character, but to me the lengthy and self-important dialogue is unavoidable, and the undignified death inevitable, making Polonius -arguably- doomed to lack credible menace void of irony and humour, and therefore set firmly as a foolish prating character. 1999 words Sophie Mayall. Bibliography: Websites used:http://www. metroactive. com/papers/metro/02. 20. 97/branagh-9708. html http://en. wikipedia. org/wiki/Polonius www. jstor. org- Studies in English Literature 1500-1900: Vol. 8, No. 2, Elizabethan and Jacobean England www. jstor. org- Shakespeare Quarterly: Vol. 9, No. 1 (Winter 1958), pp. 83-85 Films: Kenneth Branaghs film version Hamlet: 1996 Franco Zeffirellis film version Hamlet: 1990 Copies of the text: Cambridge School Shakespeare First Edition, published 1994 Heinemann Advanced Shakespeare, published 2000 Journals: Shakespeare Quarterly: Vol. 9 (winter 2005), Vol. 8 No. 2 (spring 1968).

Japanese Internment (Diary) :: essays research papers

My name is Makino Toshio and I am a second generation Japanese-American. My father moved to Hawaii before coming to the mainland, like most Japanese-Americans. Before World War II, I worked on a Japanese truck farm. When Japan attacked Pearl Harbor, tension was bad for any Japanese-American in the United States. Many people in the United States did not trust people with Japanese ancestry. A store that I usually shop at had a sign in the window saying, â€Å"We don’t want any Japs back here-EVER! Within hours after the bombing of Pearl Harbor at Hawaii, FBI agents went house to house and rounded up 1,212 Japanese in the U.S. mainland and Hawaii islands. Most of the arrests were prominent leaders in Japanese communities. All of them were taken to unknown destinations and treated as Prisoners of War. Even Japanese-Americans who were born in this country were mistakenly thought to be loyal to Japan. There were a lot of rumors that Japanese Americans were helping Japan by using special codes to make contact with them. There is no evidence that Japanese Americans were spying for Japan. Inspite of the fact that there was absolutely no proof that Japanese Americans were disloyal to America, the federal government and its leaders decided that no one of Japanese ancestry could live in the west coast of the United States. On the morning of February 19, 142, President Franklin D. Roosevelt issued Executive Order 9066, which began this prohibition. News came to use that we were going to have to move to internment camps. We had a couple months to prepare to go to the internment camps. Some people in other areas only had a couple of days. We learned about the Relocation Centers through posters that had been posted and from talking to other people. The United States called it a Relocation Center so it didn’t sound as harsh as internment camp. Other than that we heard nothing and had no idea what to expect. We had to report to Tulare Relocation Center. We had no idea how long we were going to be at the center. Later, when the relocation camps were built, we were taken by troop trains to Gila Relocation Center in Arizona. I got work at the camp post office which handled more than a half million dollars in stamps. It was an 8-5 job and, in between, I did what I could to have fun like go to dances or the movies.

As You Like It, The Passionate shepherd to His Love, and The Nymphs Re

Contrasting As You Like It, The Passionate shepherd to His Love, and The Nymph's Reply to the Shepherd      Ã‚  Ã‚   The pastoral settings in Shakespeare's As You Like It, "The Passionate shepherd to His Love" by Christopher Marlowe, and "The Nymph's Reply to the Shepherd" by Sir Walter Raleigh collectively portray contrasting ideas about nature. Marlowe idealizes pastoral life while Raleigh's companion piece shows its negative aspects. As You Like It explores both the positive and negative qualities. Pastoral settings conventionally carry the connotation of a nurturing and wholesome environment, similar to the philosophical ideas of the superiority of a natural man. In nature, there are different rules from society in which things work together for a common good. In As You Like It, Orlando, thinking that nature is savage, pulls his sword and demands food of the disposed duke. What Orlando finds is that nature is less savage than civilization. Duke Senior, who promises to give Orlando all that he has, describes the splendor and bounty of nature with "tongues in trees" and "books in the running brooks." The court comes to the pasture, seeking food, clothing, and shelter, and finds fulfillment there. A shepherd, who resembles the chivalric Duke Senior taking care of his flock, protects the animals in his care just as nature provides him with food, clothing, and shelter. A shepherd's wife must support and help take care of the shepherd. Marlowe's passionate shepherd tries to woo his love by promising the best "wool" from "our pretty lambs," beautiful fields in which to reflect, "beds of roses" to sleep on, "A cap of flowers, and a kirtle/ Embroidered all with leaves of myrtle." She will also have "Fair-lined slippers for the col... ... to the shepherd if she accepted his proposal. Even though Phebe settles for Silvius, when she finds out Ganymede is really a woman, her happiness is only bitter-sweet.    The pastoral scenes in As You Like It and in the companion poems by Marlowe and Raleigh show nature as a refuge with wonderful mysteries, a place of infectious love, and still a cruel, savage place. Nature is all of these things, an amalgam of mixed blessings, which in differing contexts may be both beneficial and deceptively vicious.       Works Cited    Marlowe, Christopher. "The Passionate shepherd to His Love." Various versions have been consulted.    Raleigh, Walter. "The Nymph's Reply to the Shepherd." Various versions have been consulted.    Shakespeare, William. As You Like It. New York: Dover Publications. 1998. All quotations are from this text.   

In Making the Most of Foreign Factories by Kasra Ferdows (Notes)

* Not tapping into the full potential of foreign factories * Only use them for benefit of tariffs and trade concessions, cheap labor, etc. * Some companies do use them to full potential and gain exponentially from it. * Use them for the previous reasons mentioned, but also to get closer to their customer and suppliers, to attract skilled and talenterd employees, and create centers of expertise for the entire company. The answer for why these two approaches lies in the managers hands, which they have answered a simple yet fundamental question: How can a factory located outside a company’s home country be used as a competitive weapon not only in the markets that ir directly serves but also in every market served by the company? * Ex. Some managers don’t consider manufacturing to be a source of competitive advantage, they will establish factories with a narrow strategic scope, which they provide those factories with limited resources. In contrast if they do†¦then they will be productive and innovative by achieving many goals. Lower tariffs are causing foreign plants to close * Increase in sophistication of manufacturing and product development and the growing importance of having world-class suppliers are causing more multinationals to place less emphasis on low wages. * Factories are being strategically placed in foreign countries where they can have the most advanced infrastructure and workers skills, rather than in the areas that offer merely the lowest wages. * Companies are concentrating production and development in the same organization. * Servers companies * Moving horizontally across the matrix

French Indefinite Demonstrative Pronouns

French Indefinite Demonstrative Pronouns There are two kinds of demonstrative pronouns: variable demonstrative pronouns (celui, celle, ceux, celles) which agree in gender and number with their antecedent, and invariable (or indefinite) demonstrative pronouns (ce, ceci, cela, à §a), which  do not have an antecedent and their form does not vary. Indefinite Demonstrative Pronouns Invariable demonstrative pronouns, also called indefinite  or neuter demonstrative pronouns, do not have a specific antecedent and thus do not have different forms for gender and number. Indefinite demonstrative pronouns can refer to something abstract, like an idea or a situation, or to something indicated but unnamed. On the other hand, a variable demonstrative pronoun  refers to a specific, previously mentioned noun in a sentence; this pronoun must agree in gender and number with the noun it refers back to.   There Are Four Indefinite Demonstrative Pronouns 1. Ce is the impersonal, simple indefinite demonstrative pronoun. It can mean this or it, and is used mainly with the verb à ªtre, either in the basic expression cest or in various impersonal expressions, which are expressions without a definite subject that begin with C​est  or Il​ est.   Ã‚  Ã‚  Cest une bonne idà ©e!Thats a good idea!   Ã‚  Ã‚  Cest difficile faire.Its hard to do.   Ã‚  Ã‚  Cest triste de perdre un ami.  Its sad to lose a friend.   Ã‚  Ã‚  Ãƒâ€°tudier, cest important.Studying is important. Ce may also be followed by devoir or pouvoir à ªtre.Ce doit à ªtre un bon restaurant.This must be a good restaurant.   Ã‚  Ã‚  Ce peut à ªtre difficile.This might be difficult. A less common and more formal usage (especially in written French) of ce can be used without a verb:   Ã‚  Ã‚  Jai travaillà © en Espagne, et ce en tant que bà ©nà ©vole.I worked in Spain (and this) as a volunteer.Elle la tuà ©, et pour ce  elle est condamnà ©e.She killed him, and therefore/for this she is condemned. Note that ce is also a demonstrative adjective.2. 3. Ceci  and cela are used as the subject of all other verbs:   Ã‚  Ã‚  Ceci va à ªtre facile.This is going to be easy.   Ã‚  Ã‚  Cela me fait plaisir.That makes me happy. Ceci and cela are used with pouvoir or devoir when those verbs are not followed by à ªtre.   Ã‚  Ã‚  Ceci peut nous aider.This could help us.   Ã‚  Ã‚  Cela doit aller dans la cuisine.That has to go in the kitchen. Ceci  and cela can also be direct and indirect objects:   Ã‚  Ã‚  Donnez-lui cela de ma part.Give him this from me.   Ã‚  Ã‚  Qui a fait cela?Who did this? Notes Ceci is the contraction of ce ici (this here), while cela is the contraction of ce l (this there). Ceci is rare in spoken French. Just as l commonly replaces ici in spoken French (Je suis l  Ã‚  Im here), French speakers tend to use cela to mean either this or that. Ceci only really comes into play when one wants to distinguish between this and that:   Ã‚  Ã‚  Je ne veux pas ceci, je veux cela.I dont want this, I want that. 4. Ça is the informal replacement for both cela and ceci.   Ã‚  Ã‚  Donne-lui à §a de ma part.Give him this from me.Qui a fait à §a?Who did this?   Ã‚  Ã‚  Ãƒâ€¡a me fait plaisir.That makes me happy.   Ã‚  Ã‚  Quest-ce que cest que à §a?What is that?   Ã‚  Ã‚  Je ne veux pas ceci (or à §a),  je veux à §a.I dont want this, I want that.

Characteristics of Squamates Reptiles

Characteristics of Squamates Reptiles Squamates (Squamata) are the most diverse of all the reptile groups, with approximately 7400 living species. Squamates include lizards, snakes, and worm lizards. Two characteristics that unite the squamates. The first is that they shed their skin periodically. Some squamates, such as snakes, shed their skin in one piece. Other squamates, such as many lizards, shed their skin in patches. In contrast, non-squamate reptiles regenerate their scales by other means- for example, crocodiles shed a single scale at a time while turtles do not shed the scales that cover their carapace and instead add new layers from beneath. The second characteristic shared by squamates is their uniquely jointed skulls and jaws, which are both strong and flexible. The extraordinary jaw mobility of squamates enables them to open their mouths very wide and in doing so, consume large prey. Additionally, the strength of their skull and jaws provides squamates with a powerful bite grip. Squamates first appeared in the fossil record during the mid-Jurassic and probably existed before that time. The fossil record for squamates is rather sparse. Modern squamates arose about 160 million years ago, during the late Jurassic. The earliest lizard fossils are between 185 and 165 million years old. The closest living relatives of the squamates are the tuatara, followed by the crocodiles and birds. Of all living reptiles,  turtles  are the most distant relatives of the squamates. Like crocodilians, squamates are diapsids, a group of reptiles that possess two holes (or temporal fenestra) on each side of their skull. Key Characteristics The key characteristics of squamates  include: most diverse group of reptilesexceptional skull mobility Classification Squamates are classified within the following taxonomic hierarchy: Animals Chordates Vertebrates Tetrapods Reptiles Squamates Squamates are divided into the following taxonomic groups: Lizards (Lacertilia): There are more than 4,500 species of lizards alive today, making them the most diverse group of all squamates. Members of this group include iguanas, chameleons, geckos, night lizards, blind lizards, skinks, anguids, beaded lizards and many others.Snakes (Serpentes): There are about 2,900 species of snakes alive today. Members of this group include boas, colubrids, pythons, vipers, blind snakes, mole vipers, and sunbeam snakes. Snakes have no limbs but their legless nature doesnt stop them from being among the worlds most formidable reptilian predators.Worm lizards (Amphisbaenia): There are about 130 species of worm lizards alive today. Members of this group are burrowing reptiles that spend most of their life underground. Worm lizards have sturdy skulls that are well suited for digging tunnels.

A Freelance Writers Basic Guide to SEO

A Freelance Writers Basic Guide to SEO A Freelance Writers Basic Guide to SEO A Freelance Writers Basic Guide to SEO By Colin Hands up all those freelance writers who, when scanning the job boards recently, have seen writing gigs looking for copywriters with SEO experience? (should be everyone). Keep your hands up if you don’t understand what SEO is, or if you do, were confused the first time you saw it used? (should still be everyone). And now keep your hands up all those freelancers who have since realised how easy it is to make money writing SEO articles, or who would like to know what it’s all about? (Everyone should still have their hands up). Yes it’s true, SEO seems like one of those fancy modern phrases, that only applies to tech-minded people, but the reality is very different. SEO has been around for a while; it’s only since the Google revolution has it been defined as an entity. Get your head around SEO, and it can be the source of many lucrative writing jobs. This article will give you the low down on SEO, what it is, and how you can earn from it. What is SEO? SEO is an acronym for Search Engine Optimisation. It is the term to describe the methodology used to boost a website’s rating when it is searched for on an Internet search engine, and the resulting page rank it receives in relation to other related websites. This is achieved through the use of web content and articles enriched with keywords, and meta tags in the structure of the webpage. Why is it Relevant? SEO is relevant in the world of e-commerce and online business, and for those involved in the creation of web sites and web content. Because most Internet users don’t browse past the first page of search results they are offered, the higher a website can rank for a given keyword or phrase, the better its chances are of bringing in new customers. Research has shown most users only ever click on the top 5 to 10 results. Yahoo, MSN, and in particular Google, account for over 70% of all search engine traffic on the Internet, so for an online business this avenue of attracting customers is highly valued. What is a Page Rank? Page rank is a way of determining a websites importance dependent on its desirability and exposure. The term was derived by Google, who developed an algorithm to calculate rankings. When this algorithm is executed, it determines the number of links pointing to a website, the amount of relevant content it contains, and then assigns it a number between 1 and 10; 1 being the lowest level of rank, 10 being the highest. The higher a page rank, the better chance a website has of appearing at the top of an Internet search result page. What is a Keyword? A keyword is a word or phrase an Internet user will enter into a search engine when trying to locate something, i.e., a product or information. For example, a website selling herbal tea will list keywords such as, â€Å"herbal,† â€Å"tea,† and â€Å"tea bags,† etc. What is Keyword Density? Keyword density is the numerical factor derived from dividing the number of words on the page of a website, by the number of keywords that are used within it. The more keywords used throughout a web page (and ultimately the entire site), the better the website will rank for that keyword or phrase. Websites that have too high a density tend be considered as spam by search engines, and may be excluded. Cant Website Owners Pay For A Higher Ranking? It’s not possible to purchase search list rankings, because they are free and calculated through algorithms. Instead, a website must earn its rating over time, and through the use of Internet links and keyword relevance. It is possible to pay for promotion based on specific keywords or phrases, however these are separate to the free results offered when running a standard search, and usually appear as sponsored adverts. What Has All This To Do With Freelance Writing? For freelance writers, this means the appearance of more and more writing gigs looking for writers who are able to write dedicated SEO-rich web copy, related articles, and blogs. All these methods are aimed at attracting hits and links to a website, thus boosting its rankings, and pushing it up the search ladder. There are two main methods you might be hired to do this. The first is through the writing of web content for the target site. The aim of this is to attract interested users directly into a website via a landing page. For example, a user will search for the term â€Å"herbal tea,† and find their way onto a website that sells it. They will then be able to read all about it and order their favourite brand before they leave. The second method is through the writing of articles and blogs that are external to the website, but show up in search engine results and guide users towards the main website at the centre of the business. So for example, somebody might search for â€Å"Lemon tea† and discover an article written by a freelance writer on the physical benefits herbal tea promotes. The article will contain a by-line or other links throughout it, that direct the reader to the main website so they can purchase lemon tea. Where there are websites looking for business there will always be a need for writers. Fresh and attractive articles that are written using SEO techniques, and are enriched using keywords in a subtle and sensitive approach, are becoming more in demand. Master SEO writing, and you will never be short of work. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! 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The negative effects of illegal drug use Essay Example | Topics and Well Written Essays - 500 words

The negative effects of illegal drug use - Essay Example Almost one-quarter of these teenagers reported that they had participated in unprotected sex as a result of drug or alcohol use. It is important to note that alcohol is a powerful drug and illegal to minors putting it into the illegal drug category with respect to teenage use. Teens 14 and under who drink or use drugs are more likely to be having sex at double the rate of those in this age group that do not. High school teenagers that use alcohol are seven times more likely to have sex than their non-drinking peers. Older teens that drink are seven times as likely to have intercourse as non-drinking teens and those that use other drugs five times as likely. Drug and alcohol using teenagers are three and five times, respectively, more likely to have multiple sexual partners (Hartge, 1999). Teenagers experience more emotional fluctuations than do younger children or an adult which explains why the suicide rate is higher in that group. Teenagers that use drugs and alcohol are more likely to attempt suicide. According to a study of teenagers that attempted suicide, alcohol and drug abuse was the most frequently shared characteristic. Of the teenagers that took their own life, 70 per cent were frequent users of drugs and/or alcohol. However, current research does not demonstrate that drug and alcohol use actually instigates suicide, just that these behaviors are connected.   Teenagers that experience emotional problems to a higher degree than others have a greater propensity to consider suicide and to use drugs. (Shaffer et al, 1996). Illegal substances most frequently linked with drug-related fatalities include opiates such as heroin, cocaine, amphetamines and barbiturates. Alcohol, particularly when used in combination with harder drugs, is also linked with drug-related deaths. Cannabis and hallucinogens (i.e.

What are the distinguishing aspects of Hispanic culture which affect Essay

What are the distinguishing aspects of Hispanic culture which affect political behaviour in the US after Obama - Essay Example The Census Bureau of the United States has defined individuals who are of Hispanic origin as those individuals who live in the United States, but state their origins as Mexican, Puerto Rican, Cuban, Dominican, Central or South American. The same definition has been utilized by small business organizations all over the country as well as many federal, state and municipal agencies. This is needed by the mentioned organizations when it comes to awarding contracts to businesses owned by individuals from minority groups (US Census Bureau, 2001). As of this writing, the record for the number of Hispanic nationals residing in the United States has come up to 33 million, therefore making around 12 percent of the entire US population. It has been predicted that the numbers would increase to over 50 million by the year 2020 (US Census Bureau, 2001). According to Mendoza (1989), the Hispanic community is becoming increasingly acculturated. The process of ‘acculturation’ refers to the process of the integration of ethnic minorities into the mainstream culture of their environment. There has been research implying that acculturation has the tendency to reduce the feelings of inadequacy and helps minorities to feel a part of their ethnic group and the mainstream culture (La Fromboise et al., 1993). In the Hispanic population, acculturation has become more and more prevalent and despite this, there are still some cultural traits that Hispanic individuals possess, which in turn come into conflict with American culture. Lee et al (2006) has mentioned that cultural differences plays a part in affecting the organizational goals and objectives of an administration. The enormous changes in demographics within the 21st century has meant that postmodernism became one of the main players in the 2008 presidential elections. According to Sanchez & Fernandez (1993), Hispanic identity has been defined as the level to which individuals

Boyers Principle of Community Essay Example | Topics and Well Written Essays - 1000 words

Boyers Principle of Community - Essay Example From the knowledge gained at Indiana University more than 40 residence hall rooms certified as ‘green’ through new program. The program develop by the IU office of Sustainability in cooperation with Residential Programs and Services and Residence Halls Inc. and the objective is to connect the students to a maintainable and good community and different campus organizations as well as the participation of faculty on related projects. Additionally, the program at IU provides the students a structure framework to help in educating their school mates and connect with one another (IU News Room, n.p.). A college is an open community, where freedom of speech or expression is protected and civility powerfully affirmed. As part of the university’s Code of Academic Ethics, every individual has the right to criticize and seek remedy by good means, policies, and rules and regulations of the university. The improper acts are those acts that affect the academic freedom, freedom of speech and expression because the students should speak and listen to one another and the freedom of movement. Thus, Indiana University exercised the second principle of Boyer’s Principle of Community (Enrolment and Student Academic Information Bulletin, p. 3). The next principle is a just community; a place where the sacredness of the person is honored and where diversity is aggressively pursued. The Indiana University celebrates the legacy of Martin Luther King Jr. and also helps in the activities in the community. All IU’s events are free and open to the public; in respect, the King’s day is consider holiday and no classes in the university rather the students spend time from different community services such as providing eye exams, and eye glasses with the participation of the IU School of Optometry and many others (IU News Room, n.p.). The fourth Boyer’s Principle of Community is a disciplined community in which the university is a place where ind ividuals accept their responsibilities and obligations to the group and well-defined governance procedures guide behavior for the common good. According to the Enrolment and Student Academic Information Bulletin of Indiana University there is Code of Academic Ethics that each and everyone in the community should obey. The ethics include the rights and responsibilities of the students as well as the faculty and other members of the university. The IU put into effect the Code of Ethics to become a disciplined community and exercise all the rules and regulations stated in the Code of Academic Ethics (Enrolment and Student Academic Information Bulletin, p. 1-5). In addition, the other principle from Ernest Boyer is the principle of caring community; a place where the well-being of each member is sensitively supported and services to others is encouraged. For instance, extended hours for the student commuters, organizations and campus jobs are promoted and supported by the IU (Peska, n.p .). Student employment is encouraged like part time jobs on the campus can help develop and improve the student’s resume in the future. There are number of jobs offered in the university and in Bloomington that will

Yoko Ono Behind the Controversies Essay Example | Topics and Well Written Essays - 500 words

Yoko Ono Behind the Controversies - Essay Example The essay "Yoko Ono Behind the Controversies" explores art and activities of Yoko Ono. She is a celebrated image but she is also one of the most hated personalities because of her relationship with the famous Beatle singer, John Lennon. Yoko Ono was born in Japan to Eisuke and Isoko, a wealthy couple who owned banks in the country. Known to have given up his love for music, Ono’s father encouraged her and hoped that she will become the performer he always wanted to be. Eventually, Ono grew up to become not only as a musician but a visual artist as well. Critiques say she is a fake because she does not really have artistic elements in her work. Rather, her works are often abstract and whitish. Still, she had quite a quiet but successful career earlier in her life. Her artworks are said to have succeeded due to the influence and help of her second husband, Anthony Cox, a musician with whom she had a daughter. However, their relationship did not do so well and it ended in separat ion which eventually separated Ono with her daughter as well. On her own, Yoko Ono portayed herself as a radical artist with her presentation â€Å"Cut Piece† in Japan and Carnegie Hall in New York, respectively. She claims she did this in her anger to what was happening around the world and she acted on her beliefs about piece through her expression of art, the â€Å"Cut Piece†. This is the reason why she is also known to be an advocate of world peace. Most of her artworks directly speak to her audiences about being at peace with each other.

It has been written below in the assignment criteria Essay

It has been written below in the assignment criteria - Essay Example under Part II of the Supply of Goods and Services Act 1982 (the Act1) and Section 13 the service will be carried out with reasonable care and skill where it is done in the course of business as in the current scenario. Therefore failure to do so entitles Adam to make a claim for breach of contract and damages or alternatively under the law of negligence2which is what Burt Co is purporting to exclude and limit under its terms of business. The factual scenario indicates that both Adam Co and Burt Co had a regular course of dealings in respect of the Burt Co’s provision of car valet services, which were ostensibly contracted into on Burt Co’s standard terms of business. The issue in contention is whether the contract was for the Deluxe Service and if not, whether the exemption clause was incorporated into the contract. Whilst there is nothing to indicate that Adam Co expressly accepted and signed Burt Co’s standard terms and conditions, it is evident that the process of handing Adam Co Burt Co’s standard terms of business happened approximately eight to nine times within a twelve month period, which will render it difficult for Adam Co to argue that the terms and conditions do not cover the terms and conditions due to the regular course of dealings between the parties3. This in turn is crucial to the enforceability of the exclusion clause4. With regard to the current scenario, the most applicable scenario will be incorporation of terms based on previous dealings between the parties. For example, in the case of J Spurling Limited v Bradshaw,6 in circumstances analogous to the current scenario, Bradshaw had received the document with the exemption clause on previous dealings with the defendant on numerous occasions and the Court of Appeal concluded that â€Å"by the course of business and conduct of the parties the clause was part of the contract†7. In the Bradshaw case the clause had been incorporated notwithstanding the late arrival of the document

Yoko Ono Behind the Controversies Essay Example | Topics and Well Written Essays - 500 words

Yoko Ono Behind the Controversies - Essay Example The essay "Yoko Ono Behind the Controversies" explores art and activities of Yoko Ono. She is a celebrated image but she is also one of the most hated personalities because of her relationship with the famous Beatle singer, John Lennon. Yoko Ono was born in Japan to Eisuke and Isoko, a wealthy couple who owned banks in the country. Known to have given up his love for music, Ono’s father encouraged her and hoped that she will become the performer he always wanted to be. Eventually, Ono grew up to become not only as a musician but a visual artist as well. Critiques say she is a fake because she does not really have artistic elements in her work. Rather, her works are often abstract and whitish. Still, she had quite a quiet but successful career earlier in her life. Her artworks are said to have succeeded due to the influence and help of her second husband, Anthony Cox, a musician with whom she had a daughter. However, their relationship did not do so well and it ended in separat ion which eventually separated Ono with her daughter as well. On her own, Yoko Ono portayed herself as a radical artist with her presentation â€Å"Cut Piece† in Japan and Carnegie Hall in New York, respectively. She claims she did this in her anger to what was happening around the world and she acted on her beliefs about piece through her expression of art, the â€Å"Cut Piece†. This is the reason why she is also known to be an advocate of world peace. Most of her artworks directly speak to her audiences about being at peace with each other.

Midwestern Contemporary Art Case Study Example | Topics and Well Written Essays - 2750 words

Midwestern Contemporary Art - Case Study Example The essay "Midwestern Contemporary Art Case" analyzes the Peter Smith and Keith Schmidt figures in contemporary art. Keith Schmidt has an established track record of success, and without a doubt has established himself as a reliable individual in terms of museum expansion. It follows that it's necessary to establish the chosen direction for the museum's operations. Having joined the board in 1981, Smith had experience with the MCA's operations; furthermore, when he joined the board, â€Å"he began pushing his desire that the MCA would attract more artists and a broader audience†. It's clear that in these regards upon the beginning of Smith's involvement he was on-board with the museum's expansion. Furthermore, knowing Keith Schmidt's track record and understanding that the museum expansion would be a key emphasis, he approved his hiring. While Peter Smith contends that Schmidt has acted without proper care and in a reckless way, another individual at the art center indicated t hat, â€Å"each year, we always ended up with a balanced budget, so I feel that Schmidt acted very responsibly in dealing with fiscal matter†. Rather than truly believing that Keith Schmidt was acting recklessly, the evidence indicates that Peter Smith's disagreements with Schmidt were based more out of a difference of opinion on the direction of the museum. Furthermore, it's noted that the responsibilities of the board members is not management and fiduciary responsibility, but rather to oversee broader matter; these are the responsibilities.

Cone Health Organizational Chart and Structure Essay Example for Free

Cone Health Organizational Chart and Structure Essay The classical theory consists of organizational design that subdivides work and specifies tasks. The classical theory allows the different departments to run with efficiency by giving staff members different task to perform. The classical theory is composed of four elements: division and specialization of labor, chain of command, organizational structure, and span of command. Division and specialization of labor reduces the workload of the employee that will increase proficiency throughout the organization. The chain of command is authority, power, and responsibility delegated from high levels of authority to the lower levels. Organizational structures are how the departments are arranged and how command is maintained and how communication is achieved through a formal system. The span of control is how many employees a manager can effectively manage. (Sullivan, 2012).†¨ The structure of this organization provides for an environment for client centered care by offering services of acute care with different levels of care such as emergency services, med-surgical units, intermediate care unit, intensive care and labor and delivery. Each division is managed by a specific leader, such as the manager, who reports to the chief of nursing. The managers are more in contact with staff and have direct communication with staff members as well as patients in the hospital. This personal level of communication allows for managers effectively to communicate the importance of the mission of the hospital, which is to exceed expectations and provide quality health care to all at all times. With this mission in mind, it can lead to a close relationship with client care. The use of information systems is the way to communicate throughout the hospital to staff members. There are two charting systems used in the organization and an assignment board system in each department. The first one is Emergency Data Management, which is used in the emergency department, and the second is the Meditech, used in the other departments in the hospital. All information systems are visible to all nursing staff but cannot be edited interdepartmentally. Verbal communication method can be in the form of informing peers concerning the level of care already delivered to a patient and expecting others to follow through. We are expected to formally inform each other of what need to be done concerning our patient via the Emergency Data Management and Meditech. The GroupWise E-mail system is used by staff for internal communication and exchange purposes, and it can be accessed both in the hospital and at home via the internal intranet. Information from different departments comes to staff via e-mail, and all are encouraged to check their email daily. Staff members are also provided with a physical mailbox, with their names on it where everyone is provided with departmental information. Decision-making regarding policy change may be done by departmental basis, but must be approved by the chief nursing executive. For example, the standard of work was change in the triage process, but before management implemented the change, it had to be approved by the chief nurse executive, and he or she will decide based on the Nurse Practice Act. Restructuring of nurse leadership is currently in progress to allow nurses to have more input on leadership and its decision making pattern in organizations. The chief nurse executive reports to the regional vice-president of nursing, whereas all directors of each nursing department reports to the chief nurse executive. The organizational structure has its strength and weakness. One weakness that exists in this structure is the lack of communication between departments. Strength in this structure is that the chief-nursing executive is not left to make all decisions on his or her own because they have the help of managers and directors of the different departments. These informal structures of the organization is constantly at test as staff do frequently communicate with each other about what is expected in the plan of care to achieve an efficient client centered care. The charge nurse writing on the assignment board the activity of plan of care into the system as per each department to allocate patients to nurses and the staff nurse reports uses formal communication in the day-to-day operations of the organization the activity of plan of care into the system as per each department. For example there are formal meetings daily with the house supervisor, the managers, and leaders of the department to discuss bed availability in the hospital. Issues of power and control exist between the different floors and the emergency department. There is always competition for staffing resources, and if there is a float pool nurse on call, the charge nurses have to show who has a greater need for the float pool nurse leading to charge nurses to compete for the nurse.†¨ St. Luke’s Hospital is located in a lower middle-class neighborhood and caters to all ages. The hospital caters socially to the infants and pediatric patients. It has recently expanded the acute-stroke and short-stay unit also known as an observation unit. There are patients of different ethnicities while there are many patients who do not speak English; the use of the language phone has come into use quite often. The language phone removes language barriers between the patient and the health care provider and allows the patient to receive proper care. A lot of patients in the community have stated they come to our hospital because they have read in magazines that we are a great hospital.†¨ Generational differences that influence organizational culture are on the rise in the work environment. There are a great number of new younger nurses coming out of nursing schools, which means new ideas. The older nurses sometimes have problems accepting new nurses because they seem to want to change things. Some of the older nurses feel they are being pushed out of the nursing field by the new nurses and feel they are being forced to retire.†¨ In this paper there has been a discussion of organizational structure and functions, creation of client-centered care, information systems, power issues within the organization as well as decision making abilities. There have been discussions about social and cultural influences and how they integrate into delivery of care in the organization, and finally how generational differences influence organizational culture of the workplace as it shapes the future. It will be appropriate to expect more input into decision making culture via a developed formal and informal system to increase the input from the first responder group-the staff nurses and certified nursing assistants. References Sullivan, E. J. (2012). Effective leadership and management in nursing (8th ed.). Boston, MA: Pearson.

Modern Society Mass Media Is Everywhere Media Essay

Modern Society Mass Media Is Everywhere Media Essay Mass media has three major effects on our society. First, it teaches us the signifiers of the culture; secondly, it puts issues into the agenda; thirdly, it offers solutions to binary oppositions and teaches us what behaviors [behaviours] are preferred or at least accepted within the dominant ideology. Thus values and behaviour of youths are strongly influenced by the mass media like newspapers, television, radio, video, and the Internet. Mass media is categorised into three groups, the print media (newspaper, journals, etc.), electronic media (television, radio) and the new-age media (the Internet, mobile phones, and computers). (Uttara, 2000) [5] In this essay, I will focus particularly on free-to-air television programme and the web, how they are not the main causes of moral decay in youths today. First, exposure to violence images through television programme does not cause violence in youths but decrease the probability of being aggressive. However, we often see public pushing blames towards the television programmes. Exposure to aggressive stimuli will increase physiological and emotional arousal, which will increase the probability of violence. (Dr. Mark, n.d.) [3] Thus it is often said that television is a good candidate for the cause of the increase in violence in the society. But, on the other hand, an online document, disagrees that exposure to violence images cause violence in youths and pointed out two theories; Reinforcement theory and Aggressive Cues theory. The Reinforcement theory explains that whether youths turn towards aggressive will depend on the background of the youth. If a youth is brought up in a nasty environment, then the youth is going to read violence images as real violence. The Aggressive Cues theory further point out that whether the youths get ne gatively influenced, all depends on how the media presents these images; if the violence is presented in a justifiable way, then youths can be lead to combative behaviour and vice versa. (Mass Media and Society, n.d.)Â  [7] However, the television programmes shown on television portray violence in an appropriate way. Take Point of Entry as an example; it portrays violence as a negative form for problem solving. William Triplett (2007). [9] agreed that exposure to violence does not cause moral decay in youths, [All babies are born with violent tendencies, which most kids learn to control as they grow older.] Thus exposure to violence scenes is not responsible for the moral decay in youths but depends on the way the youth is being brought up, where parents and guardians come into place. Secondly, with respect to how both television and the net not cause moral decay in youths. Easy accessibility to sexual images does not necessarily cause youths to be sexually arouse. However, through the internet, we often see sources stating society is degenerating because of the ready accessibility in pornography. (Dr. Mark, n.d.) [3] It is said that early exposure to pornography through the web causes youth early maturity, thus an increase in number of sexual activities at an earlier age. Why both the web and television does not cause decay in youths moral is because firstly, the reinforcement theory, a theory that implicates that whether a youth gets negatively or positively influenced depends on the youths background. Children who are sexually abused are going to read sexual signifiers differently than children whose parents demonstrate a loving, caring relationship and explain sexual behaviors [behaviours] to their children. (Dr. Mark, n.d.) [3] Thus the message that had been brought over to youths depends entirely on how the youth interpret it. Besides, having early exposure to sexual images not only prepare the youths with the basic knowledge of sex but also avoid impropriate action done on youths without them knowing that it is wrong. Therefore I conclude that both the web and television does not cause moral decay in youths but actually educates them and prepare them for the future. Thirdly, how television programme and web not cause moral decay in youths, like materialism. Materialism in youths is not caused by the advertisements from both the free-to-air programmes and the net. Through the web, often see people pointing fingers towards the television programmes and the Internet example, Richins Dawson (1992). [6] pointed out that [P]eople view material possessions as a symbol of success and the source of happiness in life. [1] Thus it is said that advertisements motivate consumers to spend unnecessarily; causing youths to be materialistic. However, it is neither the television nor the Internet that causes materialism in youths. It is due to both peer pressure and self-esteem. Many youths feel insecure with their look and status because they feel that they are not fashionable or look good enough as compared to their friends and thus need to depend on accessories to get acknowledged by peers and to feel secure. Deborah Roedder John, and co-author Lan Nguyen Cha plin, (Materialism in Kids and Adolescents linked to Self Esteem, n.d.) [8] have done two experiments with children and found out that the level of materialism is directly proportional to their self-esteem and this proper pride comes from among the peers. In the first experiment, they found that materialism rate increases from the age of 12 onwards but after which declines by the age of 16 to18 years old and this mirrors a patterns in the youths sense of pride. They continued with their second experiment to support materialism is not caused by the television and web. In the second experiment, positive feedbacks were given to the targeted youths from their peers; positive remarks about them, and after which, result shows that the level of materialism decreases simultaneously. Thus it is the peers around who are responsible for the increase in level of materialism and not the television programme or the net. Fourth, with respect to the misunderstanding, that both television and the Internet cause moral decay in youths. Parents and guardians are responsible for the moral decay in youths. A research had been done from the United States: 43 % of teens in the US have used drugs and alcohol at least once. Around 1 million teens have left their homes and half of them live as delinquent (naughty) boys and girls and the other half are drug users. About 2,000 teens from the age of 10 to 19 years old commit to suicide each year. Most of them come from wealthy families that are not harmonious. (Maxi, 2007) [4] From this result, it shows that family without parents or guardians love, care and concern will cause them to become ignorant. Without parents or guardians watch over, teens will be able to access any type of media content, and cause youths to get negatively influenced by the restricted sites or aggressive programmes. Thus parents should be responsible as they have the right and should watch over the programmes selected by the youths; prevent them from watching inappropriate videos and visiting restricted sites. Besides watching over the programmes selected, parents should also communicate more with their child and understands their need and enlighten them to avoid misinterpretation over the content from the programmes viewed. Thus, I conclude that parents and guardians are responsible for the cause moral decay in youths. With the appropriate guidance from young, youths will not misapprehend the message brought over to them from the images watched. Lastly why television and the Internet not cause moral decay is because both online resource and the television programmes provide youths with educational knowledge. In the past, most teachers conduct their lessons using either verbal communication or at most with additional notes. Although teachers are still using this method to teach in the class today, students are learning facts and values from the mass media especially through the net and television programs. (Bukhari, 2006, p.111) [1] In school, the time slot given to moral education is limited, foremost two hours each week, thus youths cannot learn much morals in school. In fact, with more time given for moral lessons do no help improve the morals in youths. According to Cheung (n.d.). [2] [[T]eachers find it difficult to teach values and attitudes while pupils find moral lessons boring.] and state that [TV [Television] has become childs third parent and a first teacher] [Exposed to media messages, pupils may be imperceptibly but strongly influenced by the values behind such media message.] (p.62) Between moral education in class and through virtual images, the web resources enhance youths interest in learning more. [This technological escalation has bestowed upon education proliferation of equipment and materials which can assist in the reorganization and redefinition of educational experiences.] (Bukhari, 2006, p.111) [1] Therefore I conclude that both the television programme and the Internet does not cause moral decay in youths but on the other hand teach them morals. In conclusion, both the Internet and free-to-air programmes plays an important role in shaping youths culture but not the main cause of moral decay in youths. The mass media is an amoral system; the existence of inappropriate media content is because of the supporting subscribers that sustains its survival. The medias responsibility is to bring happiness and satisfaction to the receivers. With the precise preference, youths will not get negatively affected by both the net and television. Moreover, if youths got in contact with these inappropriate shows, parents should explain the correct message behind the scene to avoid misapprehend of content. Both the Internet and television programmes provide educational visuals. Therefore I conclude that both the Internet and television are not the main cause of moral decay in youths.

Harnessing Wind Energy :: physics power energy green environment clean

Living in Rural Alaska is very expensive because of it's isolated location. It would be even more expensive if energy, mail service, and other services were not subsidized by the state of Alaska. In the late seventies and early eighties, the state of Alaska looked for ways to cut the high cost of subsidizing diesel fuel for generating electrical power to rural Alaska. It was during this time that wind energy was taken into consideration as a source of electrical power. The earliest known uses of wind power date back to 3000 BC, when people used wind to sail ships. Approximately 4000 years later, windmills were used in Europe to grind tobacco, wheat, and other grains. Later, in the 1700's, windmills were then used to pump water. It was not until the 1900's that wind mills were used for generating electric power. In the United States, windmills were used prior to widespead electrical distribution. The generation of wind can be traced back to solar energy. It is ultimately a renewable and clean energy source. This is what makes it attractive to many as a source of energy for power plants. Wind is created as a result of pressure differences in the atmosphere which is caused by temperature differences of radiating solar energy. Other factors that contribute to the flow of air (wind) is the rotation of the earth, and it's terrain. We could expect more wind over bodies of water since water provides less resistance to wind than do objects on the surface of the earth. If wind is essentially free, why don't we see more windmills? The reason is that wind doesn't blow whenever we need power. Wind energy can only be stored in batteries and much of the energy from wind can not be harnessed into useful energy. The public also views wind generators as an eyesore on the landscape. Wind, initially is in the form of kinetic energy, thus it has the equation: 1/2mv^2, where m is the mass, and v is velocity of the air. Using the fact that the mass is equal to the volume times the density, we can rewrite the equation for kinetic energy as k.e. = 1/2Vpv^2, where V is the volume, and p is the density of air. Furthermore, the volume through a surface is equal to the area of the surface times the velocity of the air, times the time, thus the equation becomes k.e. = 1/2pv^3At, where A is the area of the surface and t is the time.

Essay --

Q3 Final Chemistry Essay Zephyr Dales - Second Period Prompt: What is the particle model of matter and how can it be used to explain what happens when you mix baking soda and vinegar? ____________________________________________________________________________ To start off this essay, the particle model of matter says that all matter is made of small particles that are consistently moving all of the time. In solids, the particles vibrate in one place, the solid shall hold it’s exact shape and volume. In liquids, particles can move throughout the liquids, and take shape of whatever is holding them. However, gas particles move very loosely, meaning they can go as they please. For example, vinegar is a liquid, and baking soda is a form of a solid, this explains what properties of matter the reactants are. (Sources: Composition Book / http://chemistrycrazymax.wikispaces.com) Now to take an examined look at both of the reactants we will be relating with in this essay; Baking Soda - Baking Soda is a sodium bicarbonate. It has the chemical formula of NaCHO3. This means it has three oxyge...

General Adaptation Syndrome

The steps of the general adaptation syndrome that I would experience are alarm reaction, which is the body’s initial response to any stressors. This reaction mobilizes or arouses the body in preparation to defend itself against a stressor. This reaction involves a number of body changes, which are initiated by the brain and further regulated by the endocrine system and the sympathetic division of the autonomic nervous system. The next stage of the general adaptation syndrome I would experience is the resistance stage. This stage occurs if the stressor, which initiated the alarm reaction, is not dealt with. The body is attempting to restore the lost energy and repair the bodily damage. The final stage of the general adaptation syndrome that I would experience is the exhaustion stage. If stressors are still not dealt with, the body becomes exhausted, muscles become fatigued, and the body is then depleted of the resources required for combating stress. The emotional effects will make each day intolerable and filled with dread. I could experience anger towards my co-workers, as I filled overwhelmed. Experience depression, as an overwhelming feeling of failure, and prolonged stress of my job. The cognitive effects of stress will inhibit my thinking patterns, my ability to focus, and impair my memory and problem solving ability. The effects of the continuing stress on my health could potentially be deadly. Stress will weaken my immune system. The continued stress will increase my heart rate, blood pressure, and muscle tension. I will suffer from headaches, an increased risk of blood clotting, allergies, hives, or heart disease. To effectively deal with the stress of this new position, some techniques I would use would be writing down the different sources throughout my day. Relaxation training and biofeedback training, evaluate what changes in attitude and behavior will need to be made in order to get the most out of my life. I will seek support from family and friends, to determine if the new position is a benefit to me, or if it is potentially to much stress, for me to commit to taking on.

Coca-Cola Company

Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization and expertise of planners. Coca-Cola Company My organisation is ‘Coca-Cola’ and my organisation make strategic plans by their mission statement: ‘To refresh the world – in mind, body and spirit, To inspire moments of optimism – through our brands and actions, To create value and make a difference everywhere we engage’, their value statement: ‘Our shared values that we are guided by are: Leadership, Passion, Integrity, Accountability, Collaboration, Innovation and Quality’, their aims and objectives: The aim and objective of Coca-Cola Enterprises is ‘to be the best beverage sales and customer service company’. To them ‘best' means being the number one or second brand in every category in which they compete, being their customers most valued supplier and establishing a winning and inclusive culture corporate values and aims – meeting stakeholders expectations. Their organisational structure ensures that all the people of the same skills are grouped together; the main advantage of this type of management is that it allows the members of the team to share any information more freely across boundaries which would otherwise have existed. This type of organisational structure is called a matrix structure and it primarily helps Coca Cola company to achieve their aims and objectives because they’re able to cross section information from different departments of the company, so for example if they’re not selling their beverages so well then they can communicate with the managers to either take them off stock or reduce the price for a bit whilst more customers are attracted to it. This can be attained by their structure. Today, the intelligent organisation recognises that its own future well-being is, to a certain extent, dependent on the well-being of the communities within which it operates at a local, national and global level. It is important that investments which take place in the community, in terms of education, the environment, training, art and cultural institutions and many other causes are carefully thought through throughout the company. Decisions related to corporate citizenship are rather more difficult than the traditional business decisions which managers are used to making. Clear aims and objectives need to be established which fit well with an organisation's corporate values and aims. The intelligent organisation today takes these issues seriously and seeks to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such as The Coca-Cola Company therefore have established strategies for corporate citizenship. Coca-Cola's strategy recognises that the well-being of communities is inextricably linked to the well-being of the business environment. A healthy business climate cannot co-exist for long with an ailing social environment. Strengthening both is therefore a goal for Coca-Cola. Coca-Cola is planning to increase international distribution and target international consumers with Japanese customers by maintaining a consistent strategy overseas, this structure helps the business to achieve their overall purpose and aims by making them more popular throughout more countries and promote them. This then makes more people aware of them and so a lot of their products are sold out more recently. Their organisational structure also helps them to achieve their purpose and aims as the structure allows all the employees to communicate with each other and so allows them to come out with more ideas as a whole group. Marks and Spencer’s company Marks and Spencer’s is my other organisation and the structure of the organisation and the strategic planning helps each business including the Marks and Spencer’s business organisations achieve their overall purpose and aims. There are many ways in which the business organisations do to accomplish this: their vision statement- ‘Our Vision’: To be the standard against which all others are measured. Their mission statement- ‘Our Mission’: To make aspirational quality accessible to all. Their value’s statement- ‘Our Values’: Quality, value, service, innovation and trust. Whether we're working at home or abroad, within our own stores or in partnership with our franchisees, our Vision, Mission and Values remain the same. Ensuring we meet our customers' needs with appealing, superior quality products at attractive prices’ and their aim’s and objectives- ‘Our aims and objectives’: To make money for the shareholders, and improve profit margins wherever possible. They do this by- Designing appealing products for its customers, innovating products and selling at prices that their customers are prepared to pay. The organisational structure for Marks and Spencer’s displays the hierarchy design, which shows how the people included rank from most important to least important. This type of structure is a functional structure and is useful for relatively large companies. Employees within the functional structure are differentiated to perform a specialized set of tasks. This helps Marks and Spencer’s to achieve their aims and objectives as for instance the marketing department would only be staffed with marketers responsible for the marketing of the Masks and Spencer’s products. The structure also helps this company to achieve it’s aims and objectives because as a result it does end up making money for the shareholders and can improve profit margins wherever possible by knowing who’s in charge of who, and who are the most important people for the job, which can make the decisions if needed to either reduce stock or raise stock as they’d be experienced. They have a commitment called ‘Plan A' which is all about environmental issues within the business. Things like, not sending waste to landfill and cutting carbon emissions. Although this is a good thing, it is mainly to improve its image and again, encourage people to shop with them. ‘We launched Plan A in January 2007, setting out 100 commitments to achieve in 5 years. We've now extended Plan A to 180 commitments to achieve by 2015, with the ultimate goal of becoming the world's most sustainable major retailer’. This is Marks and Spencer’s strategic planning and they will achieve this by working with their customers and suppliers to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help their customers to lead healthier lifestyles Marks and Spencer’s are currently providing their customers with food and cloth services and they are aiming to continue investing in and grow with providing service to their retail business. They are now introducing new clothing items for all ages and gender. This will help them meet their long term objective of growing and investigating within the UK retails. The cascading of goals and objectives should be motiving the entire workforce. The employees have to work together to implement the strategy and objectives and this also includes supporting organisations and to achieve a greater cascading of goals and objectives the organisations must try to enforce balance among its customer relationship, financial aspect and having better objectives to focus on the growth outlook.

Human Resource Management Essay Example | Topics and Well Written Essays - 500 words - 7

Human Resource Management - Essay Example Organisational culture can affect the organisation either in a negative or a positive way depending on what kind of culture it develops. Positive culture not only saves the organisation from too many issues such as legal suits, it also helps in developing the organisational talent. In an organisation where there is positive organizational culture, there are efficiencies and effectiveness which are achieved by the organization in terms of the way it manages its talent. Organisations with a positive culture are also likely to be able to serve its customers in a better way and this will help the organization to be more successful. To sum it all, the reason why organisation culture affects the organisation so much is because it affects the most useful asset of an organisation, that is, the human resource. The strategic management process is a process which is geared towards giving the organisation a strategic edge against its competitors (Grà ¼nig & Kà ¼hn, 2010). This process starts by identifying the strategic goals which the organization intends to achieve. Once the organisation identifies the strategies it wants to achieve, it then narrows this down to the individual objectives (goals). These individual goals however require some resources in order to be achieved and in this case the organization must take a audit of its resource capabilities to determine which resources it has and which it lacks. At this point, the organisation refines is objectives to cater for any resource gap which may appear. After that, the plan is executed and the final results are seen. The final results are analyzed to see if that helped the organisation and the process is then repeated over and over. This helps the organization to continually become better and to gain strategic edge in the end. Both i nternal and external factors affect the process since they affect the environment and the resources available for the process. Sexual harassment issues are

Question Essay Example | Topics and Well Written Essays - 250 words - 8

Question - Essay Example When the level of technology is low or out of date, the system level autonomy is limited due to lack of proper requirements while when the level of technology is good, the system level is less limited. This matters a lot. Low level of investment is likely to limit the level of the autonomy of the system-level whereby this will be due to lack of adequate resources while on the other hand if the investment is good the system-level may not be much limited. The surrogate hierarchy of decision making is based on the fact the in the absence of the competent advanced directives, decision still have to be made. In this case the surrogate hierarchy comes into play. The hierarchy of the surrogate decision making is therefore as follows: In case it reaches the decision making point when the suffering patient is out of reach the first people to be consulted in this case are the patients spouse with help in the final decision making. State registered domestic partners are also allowed to come in and play this role together with the sibling. This may come in place due to self selection and convenience selection. Self selection occurs when individuals allocate resources for themselves while convenience occur when occur when resources are easy to allocate This principle is composed of all the conditions that the society experiences and the positivity behind those conditions. All community must actively show concern towards improving the health awareness in order to make it a better place. This principle has three essential elements which are social welfare, peace and security and respect for persons. It is in line with the concept of human dignity, common good and human rights. It implies what the society at large can offer to individual person. This principle requires that every person within the society be able to access basic health care services that are necessary. This is a policy which its objective is to educate and create awareness to the

Ducati Customer Perception and Brand Loyalty Essay

Ducati Customer Perception and Brand Loyalty - Essay Example The research has been divided into different parts and each part is important to achieve the research aim and objectives in a significant and desired manner. There is no denying that loyalty is dependent on satisfaction and when customers are satisfied, there is every chance of them becoming loyals making it easy for organsiations to retain them for a long period of time. The research aims at identifying the loyalty and trust of Ducati customers in a critical and logical manner along with understanding what exactly influence and impact their loyalty in the short as well as in the long run. The research covers different aspects of customer loyalty and customer perception with prime focus on Ducati as a brand appealing a number of customers across the world. Pomerantz defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources and resources. It can be the case that customers using the existing product or service may create awareness along with changing the level of perception about that particular product or service. Organisations need to understand the perception of customers in order to market their products and services along with offering them something that will exceed the level of perceived perception (Alan, Gary, 2011) The research aims at identifying the perception of Ducati customers through questionnaires in order to understand their views and opinions highlighting their loyalty and trust factor for the motorcycle brand. The research has been divided into different parts and each part is important to achieve the research aim and objectives in a significant and desired manner. There is no denying that loyalty is dependent on satisfaction and when customers are satisfied, there is every chance of them b ecoming loyals making it easy for organsiations to retain them for a long period of time (Jones, et al, 2002). The research aims at identifying the loyalty and trust of Ducati customers in a critical and logical manner along with understanding what exactly influence and impact their loyalty in the short as well as in the long run. The research covers different aspects of customer loyalty and customer perception with prime focus on Ducati as a brand appealing a number of customers across the world. 1.1: Research Background Customer perception decides their buying behavior to an extent. Considering the fact that good and valid perception about a product often creates a positive image that allures customers to get associated with that product or service in the short as well as in the long run. Customer perception can be considered as the first stage of buying behavior where there is a difference between the reality and perception. Until and unless, customers use the product; ascertaini ng the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment. Perception leads to interest and zeal that forms the foundation of accepting products and services. On the other hand brand loyalty is consumers’

Do Markets and the Division of Labour Encourage or Discourage Social Essay

Do Markets and the Division of Labour Encourage or Discourage Social Cohesion - Essay Example Specialization is when tasks in a society are assigned to specific individuals in whereby the assigned person has the obligation of fully completing the task. Markets on the other hand are defined as the a place where economic activities in the society take place, economic activities in this case imply to the buying and selling and thus there is interaction and the interaction of buyers and sellers from different cultures and ethnical backgrounds. Markets and division of labor’s contribution towards social cohesion has been a crucial debatable issue in the contemporary practical environment (Council of Europe 2006). Markets and division of labor according to the definition of Adam Smith can be used to explain the reason why on the adoption of this technique there is increased productivity and output in regards to the economic activities of a given society. The major objective and aim of markets and division of labor is to ensure that there is consistent maximization of profits as well as minimizing the average total cost of the production process. There are several classes of thinkers on this issue of social cohesion in regards to markets and the division of labor. This argument has been highly attributed by the several definitions of markets and division of labor in the contemporary society. ... The other class of thought based their definition of labor on the principles of the social and collective human labor. The principle behind this definition is that markets and division of labor collectively pulled together the society thus encouraging the collective achievement of social and cultural interaction and integration and intellectualism in the society. Basing on these definitions the perception of markets and division of labor on promoting social cohesion is positive. Other scholars on the basis that the concerned definition has not fully integrated the concept of the political economy have opposed this justification. The definition of markets and division of labour has since been not compatible with the current political, social and economic setup of the society. This has been due to the over emphasis of the social cohesion in the original definition, social cohesion in the context of markets and division of labour can be evaluated in critically looking at the merits and the demerits on the societal integration and cohesion (Rogowski 2008). Division of labor in the past was seen as the source of labour discrimination in the society, this was attributed by the presence of gender imbalance, inequalities and variation in the various in the sectors in the production process (O'Brien 2008).According to Angle, division of labour was in existence in as far as the human history is concerned. He believes that the division of labour is one of the major sources of the intrigues being witnessed in the society. Challenges such as human beings being denied rights as well as unfavorable social set up emerged due to the division of labour thus this scholar implies that markets and division of labour have contributed

Plato, Aristotle, Sophism Essay Example | Topics and Well Written Essays - 500 words

Plato, Aristotle, Sophism - Essay Example Plato’s point is that the prisoners would be highly mistaken in that they would be taking terms in their own language to refer to the shadow that comes before their eyes rather than to the real things that bring the shadows. In this manner, Plato meant that the general terms of human language are not names of the physical objects or things that we can see. They are names of objects or things that we are not able to see, objects or things we can only comprehend with our mind. Plato’s aim in the republic is to explain what is important for us to attain this reflective understanding of real world. It remains the fact that our very ability to think and speak depends upon the forms. The terms of the language that people use, we get their real or true meaning by naming the forms that the things we perceive engage in. In addition, Plato tried to illustrate human nature for education and our want for education. For Aristotle, a firm understanding of what a cause is, and how many types of causes there are, is significant for successful explanation of the world around us. Aristotle identifies four kinds of things that can be applied in answer to a why-question: a. The material cause, which Aristotle stated that in every change, something gets a new determination first before undergoing any form of change, which is in potency to a new determination, then after that thing has been acted upon, it gets a new actualization. b. Formal cause, which states that every individual thing is made up not only matter, but also form. Form is the rule of determination, which accounts for the individual thing being the kind of thing it is. On the other hand, matter is the rule of potentiality, with the ability to become other than it is. c. Efficient cause, which states that, in addition to the causes that are aspects of material things, form, and matter, Aristotle, says that there must be a source for any change or motion. This according to Aristotle might be

Mobile Phones Essay Example for Free

Mobile Phones Essay Mobile phones have had such a large impact in our modern twenty-first century societies, that they have become part and parcel of our daily lives. Nowadays, it has become the norm in our towns and villages to see people who are busy tapping on their cell phones. Mobile phones have changed the way people communicate. These devices are carried anywhere people go because they are light and easy to carry around, such that everyone is constantly in touch with others. This is very different from when home and work telephones were the only means of communication. Nowadays, people can call each other using their mobile phones wherever they are as long as there is reception, regardless of the country they are in. This can be life-saving when emergency calls are needed, while also very useful to communicate with work colleagues, family and friends. Furthermore, mobile phones have also given birth to text messages, which are found to be more convenient than phone calls, because they can be answered at the receiver’s convenience without being disturbed. Read more:Â  Essay on Use of Mobile Phones by Students Smart phones are the latest kind of mobile devices, which have been available for only a couple of years. These phones continue to enhance our communication, mainly by using the internet for third party services, such as chatting and social networking sites. Moreover, these phones can be used for a multitude of other things, such that they are able to have the function of a computer, a music player, a camera, a video camera, a gaming console and a diary, among other uses. Mobile phones have also been of a disadvantage to their users. People in modern societies are often found to be addicted to their cell phones. They check if they have any new message over and over again, even when they are out with their friends or when they are on a date. Firstly, this obsession shows lack of manners because mobile phones are given more importance than the person in front of them. Secondly, this lack of priorities can often be dangerous, for example while driving. The latest smart phones could be very expensive. Even though there are a variety of affordable cell phones and smart phones, some people, most often youths, spend hundreds of Euros every year to buy the latest smart phone, although having only a small improvement over the previous one. Generally, this is a result of persuasive and costly advertising made by giant manufacturers. Furthermore, this has also been a common subject for bullying in schools. Mobile phones have obviously made people’s work and personal life much easier. As long as these are used with caution and moderation, cell phones do not have any particular negative impact on people’s lifestyle and health.

The Position Of Tesco In The Grocery Industry

The Position Of Tesco In The Grocery Industry The humble beginning of this grocery company started in 1919, and the name Tesco appeared first at the top of a shop at Edgware in 1929. This company has been growing in size and complexities ever since. The company is today the Britains leading retailer and the 3rd largest retailer in the world.(Guardian 2010) Presently, Tesco has more than 4,300 grocers, which now operate in 14 countries: South Korea, Malaysia, Japan, China, Republic of Ireland, Czech Republic, Slovakia, Turkey and Poland, Thailand, Asia, India and US. They have over 2,329 stores overseas and are still growing. The company is good at buying and selling. The company invest in what matters to people, and that is the major thing that propels Tesco progress. This progress bestowed on The Present Chief Executive Terry Leahy who has contributed immensely to the growth of the company and that is why he has spent 13 years in the position he is still maintaining that. This is evidenced by the launch of the Loyalty Scheme club card and Tesco.com, internet home shopping service etc. The company passed through the global recession and yet grew stronger than it was by recording a 10% increase in profit to a mighty  £3.4 billion at April 2010. 1.1 Environmental Analysis of Tesco (PEST) The environmental analysis of Tesco will help one understand what is happening both at the inside and outside of Tesco, and to increase the probability that the organisational strategies will appropriately reflect Tescos environment. The strategy of Tesco should be directed at exploiting the environmental opportunities and to block environmental threats in a way that is consistent with the internal capabilities (Robson, 1997). Although Tesco is waxing stronger and was able to declare 10% increase in profit in spite of the recession, the analysis is still important as to determine what might affect it in the future. Environmental analysis of a company should be continuous and feed all aspects of planning. Political Factors Presently, there is no huge recognisable factor affecting Tesco. However, the winner of the fourth coming election is still unknown. Speculations have it that the Labour might loose out for the conservatives. The new government coming in might bring in a lot of unfavourable or favourable laws and policies for the UK grocery industry and other industries as well. Economic Factors The scourge of global recession that hit around 2008, this affected a lot of sectors globally. It could rather be said that Tesco withstood it by improving on there strategy, by changing there prices to suite every classes of individuals without compromising the quality. This is evidenced by 10% increment in profit they declared this year, making over 3.4 billion this year. The chairman as at last year that I am pleased to report that despite the extra ordinary economic environment we find ourselves in, Tesco has once again delivered a good set of results. This demonstrates that Tesco is coping with the down town. Despite the challenging conditions around the globe we have remained resilient and are growing as fast as any major international retailer. (Tesco 2009). After the declaration of the huge 2010 profit, Terry Leahy declared the retailer stronger than it was before the recession. (Guardian 2010).Tesco used its strategy to beat the economic recession. So the economy had no nega tive e effect on Tesco. The spending power of people could equally affect groceries. The economic crunch has made quite a number of people change the way and manner at which they buy things. For instance, because of this economic crisis, a lot of people prefer to buy ingredient and cook because they see it cheaper to do so. Inflation is another powerful factor that could affect the grocery market. This is an incessant increase in the price of items and services, leading to a drop in the currencies purchasing power. Ta However, Economists believe that supply of money is the key factor of inflation.(Economy Watch 2010). Socio-cultural Factor Lifestyle, healthy and fresh produce, immigrants and produce lines.The behaviour of humans also matters in this business. Most customers prefer buying the Tesco branded products. They prefer they go for the fresh products. Tesco are sensitive to read people and know what they need with the club cards. The peoples religion might affect the way they buy things, they might declare fasting within a location it could be mostly in there international locations, and it will reduce the number of sales within such periods. So Tesco take time to consider these as it affects the business. The population of inhabitants and the kind of life they live and the class of people within an area affects a business. Technological Factor Technology is another key thing that contributes to Tescos success is the introduction of Tesco club card. This has helped Tesco in reading and knowing the need of over 16 million of there club card holders in the UK and over 400 million globally. They know what you need and they provide them, which is one of there key success factors. The implementation of Information technology has contributed towards the efficient management of inventories logistics and ware housing which helps in bringing the cost down. Automatic tills, their online operations, electronic supply chain management etc Industry Analysis UK grocery industry is a highly contributor towards UK economy, as buyers are in need everyday and people must satisfy their needs everyday. The buyers in the UK are equally very big because grocery/retail industry is a must in our everyday lives. There are a number of grocers in the UK: Tesco, Morrison, Asda, wal-mart, Sainsburys, Co-op, Iceland, Waitrose, MS, Netto, Farmfoods, Aldi, and Somerfield etc There are the major player in the industry which include Tesco , Sainsbury, Morrison, Iceland, Asda Wal-Mart, MS. The Grocery industry could be examined properly by adopting the Michael porters five forces. Which include the bargaining power of suppliers, the bargaining power of buyers, and threat of new entrants, Threats of substitutes and Rivalry among competitors? 2.1 Porter Five Forces: Tesco The bargaining power of supplier in this industry matters, the key player in the industry now is Tesco and there are others like Sainsburys, Iceland, Morrisons but Tesco is just the giant, in the UK grocery industry. They made a profit of  £3.4 billion this year 2010 despite the scourge of the economic down turn. Tesco as a competitor buy in a very large scale because they have over 2000 stores in the UK and about 2300 stores across the UK. They have a wider market share, and they have a very high advantage over there suppliers. This is critical success factor that Tesco picks on to keep on dominating in the industry. They could even fix prices for their suppliers. What then could be the fate of other competitors in the system? MS is great going by that brand name the company has. It is a nice advantage. Asda Wal-Mart is equally waxing well in the industry after it was acquired by Wal-Mart in 1999.They get there supplies within and outside of UK. Sainsburys adopted other means to beat the market, they grow there own organic products even their meat in order to grow and maintain stands in the market. They do this in collaboration with the farmers. The same applies to Morrisons and Iceland. They use other measures to get supplies, and they do not depend on a particular source of supplies. (Guardian 2010) Bargaining power of buyers in this industry is not so significant yet it matters in the sense that even though prices are fixed and the consumers (buyer) can not bargain, they can check in other outlets. In that case they will not buy the product. The availability of various grocers at a place will make prices drop more. Though the price drop down may not be in the favour of the competitors. It is beneficial to consumers, and not the buyers. For instance, Tesco as a top grocer, with over 2000 locations in UK and still expanding, have a higher market share, they have a higher supply advantage ,consumers will not have bargaining power over them, as they have already brought down their prices and have numerous locations scattered all over the city. This is most likely to be affecting other key players in the industry. New Entrant coming into the industry will easily start because of the large market share of the grocery industry but will rather find it very difficult to penetrate the market and beat the already existing competitors especially the giant like Tesco. The grocery environment in the UK could be seen as oligopolistic one. The major grocers in the UK are few and the market share for this industry is large. Yet it would be difficult for a new firm to spring up or rather the younger firms to rise, except for a bigger firm to acquire an existing one. Just like Wal-Mart acquired Asda in 1999. ( ASDA 2010). It is because of the high rate of competition in the industry, and most other grocers like Sainsburys, Morrisons, Iceland, and MS were adopted growth strategies, and where increasing there location most especially Tescos. The Grocers in the industry has diversified and they do a umber of different product ranging from home use products, electronics, technologies, automobile, etc. This is a strategy for them to survive in the industry. In this industry, threat of substitute does not really take so much effect; this is mostly all about food. Buying a product here is almost the same in the other shop. For instance buying a digestive biscuit in Tesco, you go to another shop to buy digestive of different brand, it does not make much effect because they are all biscuits. They do not deal on one item; they deal on a variety of items. So, one can not substitute tens of thousands of item, when a normal grocer does ten brand of same item or product. However, where threat could be envisaged is at, may be the health/hygiene product. For example, the government has publicized to encourage healthy eating. It recommends eating 5 a day it has been noted by many other food retailers, who now label their foods with in depth nutritional information. The degree of rivalry in the grocery industry in the UK is very high. Highly perishable items are part of the contributor of the rivalry in the industry. Tesco is indeed an extremely powerful economic force in the in the industry. They are growing every now and then. They have the highest number of branches in the UK; UK is their biggest market when compared to other locations outside the UK. This is evidenced by the huge profit of  £3.4 billion profit they recorded this 2010. It is a 10% increment in profit when compared to last years profit. It is today beloved that in every  £10 spent on grocery in the UK, Tescos account for  £3. Tesco occupy about 2/3 of the grocery market in the UK. Presently they are rated the 3rd retailer in the world. In addition to the degree of rivalry, this report will explain the competitors analysis that has been taken place in this industry (Quick MBA 2007). (remember to affix in text reference in the industry analysis where necessary) 3.0 Competitor Analysis for Tesco Porters five forces will be a better tool for accessing the stand point of Tesco in the grocery industry. These include the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrant, threat of substitute and the degree of rivalry. The bargaining power of suppliers towards Tesco is very low, as Tesco is such a very large grocer. They have over 2000 stores within the UK only and 4300 stores in general, so as such they buy in a larger quantity far greater than its competitor. Going by this bulky purchase, the suppliers seem to be at their mercy because of their high demand of products. They tell the suppliers what to sell and they stick to that. Considering the huge profit they declared this year 2010, inspite of the economic downturn, the strategy they adopted was that they have envisaged the change in the behaviour of people, and they changed strategy by doing more discount, price ranging for various classes of people, whilst maintaining its quality, and doing more promotions. They tell the supplier what they will buy; they have no choice than to succumb to it. More so Tesco produce most of their foods and meat by employing or hiring people. (Tesco 2010). The bargaining power of buyers towards Tesco is obviously very poor. This report suggests that there is no power Tesco buyers have at all. Tesco is absolutely in charge. Tesco wields so much power in the grocery business and they have brought their prices so low to match different classes of people in the society. More over their prices are fixed already. They provide promo for their customers and issue free club cards that grants you point in any item you purchase that is above a pound. At the end they use it to calculate the points and read what your likes and shopping behaviour. With this, they give offers to its customers. So, Tesco always have their focus on its customers. (Guardian 2010). Threat of new entrant is never an issue to Tesco PLC because of their strengths, which include but are not limited to their brand name, the large number of their locations, The higher number of their staff, their chain business, The high power they have over their suppliers and buyer and so on. However, a new entrant can come as an existing world class retailer to acquire or merge with another top retailer that is the only way they could penetrate. Though even at that, it is still very difficult to beat Tesco most especially in the UK as it is evidenced in the 2010 Tescos strategic intent;to develop retailing services, maintain strong core UK business and be as strong as non-food, as in food. (Tesco 2010) Threat of new substitute could not be seen much in a high degree when it comes to Tesco and grocery industry at large. Tesco sell their branded food as well as other products from various brand. So any substitute that is food, every tendency is their for Tesco to sell it. Another thing is that because of their high bargaining power, they could buy over a producer and that product will be done in the name of Tesco. Nevertheless, the switching cost for customers could be easy, but it could be hindered by proximity barrier because before he could walk for 5 to 10 minutes, he will see another Tesco shop instead of others. One can not because of one item and travel so far. Tesco has withstood the threats of Rivalry in the grocery industry through a number of ways, these include: The long years of consistence and care towards its customers, Their high bargaining power, The loyalty they have built vis-à  -vis their customers, Their high network of branches, their technologies, chains of other businesses, high performance all year round, they where able to make huge profits this year 2010. 10% increment against what they made last year in spite of the global down turn.(Tesco 2010). It is also believed presently that out of every  £10 spent on food here in the UK, Tesco accounts for  £3 pounds Guardian 2010). More so, Tesco keeps on bringing in more and more strategies that will make them be the no.1 in the world as they hope to be as strong in non food as in food, an international retailer, Maintain a strong core UK business, develop retailing services and put community at the heart of what they do. The competition is there, but Tesco has a core competency in the grocery industry. They wield much power. (Tesco is in the star position of the BCG Matrix. They have a high market growth rate and a high market share. Their 2010 revenue is  £62.54 billion while the 2010 operational income is  £3.41 billion i.e. 10% increment against 2009). 4.0 Portfolio Analysis This could be seen as the collection of a business and product that make up the company. The best business portfolio is the one that match the companys strengths and help bring out the attractive opportunities. The two better best known portfolio planning methods are the BCG matrix and the McKinsey / General Electric Matrix. In GE Matrix, market attractiveness replaced market growth of BCG as the dimension of the industry attractiveness and includes other range of factors other than the Market growth rate. Secondly, competitive strength replaces market share as the dimension by which the competitive position of each SBU is assessed. (Tutor2u 2010) Market Growth Rate of Tesco Tesco is a great force in the grocery market. The major strengths of Tesco is: they have their focus on customers at all times, Like the MD would ask what do you need. They believe that when you look after your customers, everything else will look after itself. Yes other companies are as focused as Tescos, but size of the company is a great strength. Having more locations means selling more, cause most shoppers goes to the nearest shop to buy. The more locations for Tesco brings about selling more, and selling more brings about better buying terms ,and which brings about lower pricing and or higher profit margin. The lower prices then bring in higher sales volume. Tesco has made itself classless with price ranges formed to cater across the board.(Guardian 2010). In summary, Tescos focus on customers; their numerous stores scattered all over and their classless pricing is the major strength that brings about the market growth. They declare huge profits at all year. In spite of the recession, Tesco declared  £3.41 billion profit this April 2010 i.e. a 10% increment in profit as against 2009 financial report. However, the people have a high demand for Tesco products majorly because its close to them and because they sell cheaper and general items, you must need in one or two ways. They have a very high bargaining power over their suppliers and buyers. Their market growth rate is indeed very high. Market Share of Tesco The club card which rewards customers is a good contributor to Tescos success. There is a research group called dunhumby co owned by Tesco, they analyse the 16 million cards and study the buying habits of there shoppers and tailor offers to them. This factor contributes to their high market share. Tesco has existed for 91 years, and as such they multiply in size and complexity as the year goes bye. This has given rise to so many loyalists to the company. The various promo they arrange for their shoppers from time to time especially at this recession, helps build up Tescos market share. Tesco today has the highest market share in the grocery industry in the UK. 5.0 SWOT Analysis for Tesco (Explain a brief about swot) Strengths of Tesco The strengths are those things that propel the steady growth of Tesco. Usually, they are positive things .It could be by way of action of the company, process, or service. These include: the introduction of Tesco club card which not only makes them no the no. Of their dedicated customers, but helps in offer to their customers. Tesco have a very high reputation in the grocery market and as such that makes their market share so high. The technologies Tesco have are an added advantage to them and they try to improve on it everyday. The own label ranges e.g. Tesco finest; Their range of store format e.g. Tesco express convenience stores, Tesco metro stores which can be found on high street and in city centres, Tesco super stores and Tesco extra-Hypermarket. they have They have a very powerful supplier relations ion. The scattered locations they have is an added advantage, their strengths is very high and they beat their rivals in the industry, They have over 2300 locations outside the co untry and still expanding. This adds to their market share globally. They have got a good distribution chain; Tesco has a very strong brand. Their online services is an advantage as well, they offer high quality items to people. Most of the other grocers in the UK does not have their own research company, but Tesco does and has contributed towards Tesco growth, especially in the area of Tesco club card. Above all, it is pertinent to note that Tesco withstands every force that may likely affect their grocery business. Weaknesses This could be seen as things that could or makes Tesco not to meet their objectives. This weakness could also be seen as those elements that hampers the growth and development of Tesco. Though that there is no recognisable weakness of Tesco because of their core competency and team player spirit they posses. One recognisable weakness this report may suggest is that they need to improve on their market, they have not yet fully covered the whole of UK; they do not provide fresh fruits in Tesco, especially at Tesco Express. They have not gained full dominance in the world when it comes to retails. Opportunities These are those external things that could improve the Tesco more. Some of the opportunities of Tesco include: Tescos objective to open a Tesco cash and carry shop at India is an opportunity for them to explore. Tesco plans to open bank this year 2010,They hope to create more employment this year by recruiting about 9000 employees more. Some of the other grocer is not doing well at the moment, so that could be an opportunity for them to acquire them. Threats Threats of Tesco are those factors that are beyond the control of Tesco, and they are likely to jeopardize the company. Some of these threats include: The daisy nature of area of investment or diversification could pose a threat due to unforeseen events. Grocers could start to reduce price even to a break-even point. There could be Likely tendency of 2 or more mergers to form a more formidable player in the industry to compete with Tesco, unforeseen inflation could pose a threat to Tescos Strategy and the value rate of GBP is dropped gradually in recent times. 6.0 Vision Providing value, care and satisfaction to its customers and its people; through collaborative efforts. 6.1 Mission To maintain a strong core local and international business by creating value for customers to earn their lifetime loyalty. 6.2 Objectives of Tesco This report states that the objectives of Tesco are: providing customers with quality items that goes in commensuration with their money value; offering progressive returns on investment for their shareholders, improving on technology and investing on efficient stores and distribution depot for profit maximisation. Build a long term rapport with the suppliers so as to gain a lasting relationship based on price and quality level; help in protecting the environment; focusing on the community and catering for them, through the provision of customers needs based on steady soughting of their opinion on the aspect of quality, pricing, innovation, technology and other aspects whilst acting on them; awarding all its staff an equal opportunity , by giving them good training and proper management practices; contributing in the National Food Industry Policy, in the area of food hygiene, health safety and nutrition. 6.3 Measures Some of the things Tesco should adopt in order to achieve there objectives is to continue with low price and promos because people has not fully recovered from the recession, in addition, they should also continue to increase their locations because their are some places that Tesco needs to establish in. Doing this could go a great length to be building more and more their market share they should extend this to the Tesco international, as this would take them up a bit in the global ranking. They should adhere strictly to any laid down format towards achieving the companys objectives; these include Key performance Indicator. They should continue to maintain and protect the Environment locally and internationally. Never should they fail in constantly taking care of there customers by fulfilling their social responsibility. Tesco must continual with staff training and management practice across board and equally invest more on RD, for farther progress. 6.4 Strategic Intent Inasmuch as Tesco has attained a height in the grocery industry in the UK, they need to take it up to a commanding height of excellence by becoming the no. 1 in the globe. They need to establish anywhere favourable in Africa, after a careful research. In that case, this report suggests that Tesco should improve on the position they are at present, and climb to the next level as a world leader in food and non food market. 7.0 Strategic Development The summary of Tescos Objectives is to be an international retailer, maintain a strong core UK business, be as strong as in non food as in food, develop retailing services and put community at the heart of what they do. The Ansoff matrix will be a better tool to decide Tescos development strategy. Tesco need to improve, to be rated no 1 in the globe. Existing Products New Products Existing Market New Market Diagram 1: Ansoff Matrix Representation. 7.1 Market Penetration Tesco need to spread more of their products (its known already) spread more branches within UK so as to make business impossible for new entrant, and make business tougher for the existing ones, more customers will be using the product etc. Market development Tesco need to expand and as such this strategy will Tesco sell their existing products at new markets. This is most needed in the overseas where they are yet to be known. Product development This strategy is essential to adopt when Tesco wants to introduce any of their new products into an existing market like UK. Diversification It is a strategy that will enable Tesco market new products such as other non food items, in a new market. Tesco hope to establish a bank soonest in the UK, they could equally strategize on extending to other countries. They should adopt this strategy would help. 8.0 Strategic Implementation For market penetration strategy, it needs to be adapted to in order to boost the market share. They will achieve this by continually highly distinguished competitive price and more promotions for the customers, personal selling is encouraged and advertising. This will go a great length to dominate the market for Tesco. The management of Tesco needs to approve aggressive promotional campaign, with this will go vis-à  -vis a pricing strategy that will make other the market unattractive for other competitors. When they are doing this, they are restructuring a mature market for themselves. They also need to introduce a loyalty scheme. They should carry out a market development strategy to extend to those existing markets they have not been to with their already existing products. Just like some other countries in Asia. They should extend their existing products to such places. They need new competencies and those products should be modified so as to draw the attention of the existing market. Diversification could be a risky strategy. Tesco is about to start a Bank soon, which is expected to cash on opposition that exist amidst consumers toward UKs banks. (Guardian 2010),it is a good growth strategy for them, because this was what helped them, they started a non food items in 1997 which was led by Terry Leahy the chief Executive of Tesco (Tesco 2010) ands it immensely contributed to their profits. The Tesco non food raised 6.2% to  £13.1 billion with  £9 billion in the UK. They made  £4.1 billion in international. (Tesco corporate 2010). They should apply their usual process; use the competencies to carefully assess the risk involved and the gains in the diversification they would make. 9.0 Recommendations and Conclusion Inasmuch as Tesco is the leading grocer or retailer in the UK, they need to adopt the market penetration strategy of Ansoff matrix to dominate the market completely and broaden more and more their market share, thereby making the present notion that in every  £10 spent in grocery market in UK, Tesco account for  £3.The notion will change to every  £12 spent, Tesco accounts for  £6. It would be easier because they are not new in the market. Tesco need to use their competencies to extend and develop in foreign places, most especially Africa. They exist in almost other continents, but not Africa. Africa contributes either directly or indirectly so much towards the Economic growth in UK and America. (Lagos Chamber of commerce) Tesco should be continual in the study of customers so as to know the best strategy to adopt when there is another economic or socio-cultural situation. In conclusion, Tesco needs is a large diversified company and obviously they are doing better than others, but they still need to adhere to those measures and observe these suggested recommendations to be a world leader in retail industry. References/Bibliographies AICC (2010) Industry Analysis; The five forces [Online]. Available from: http://www.ces.purdue.edu/extmedia/ec/ec-722.pdf [Accessed: 26th April 2010] Economywatch (2010) Inflation; Economic inflation [Online]. 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